Tag Archives: lyft confessions

The Cult of Lyft: Inside the Pacific Driver Lounge

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[This post originally appeared on Medium in July 2014. Lyft has since dissolved the driver lounges.]

Lyft sees itself differently from other car services because the passenger rides up front. Like a friend. Drivers are supposed to greet passengers with a fist bump. Like they would, conceivably, with a friend. Drivers play music and engage the passenger in conversation. Since that’s what friends do.

I knew this much from taking Lyft cars in the past. But when I signed up to be a driver, I was enrolled in a Facebook group for Lyft drivers called the Pacific Driver Lounge. It was in the Lounge that I learned there was more to the Lyft Experience than just pink mustaches and fist bumps. Lyft wants to cultivate a community between drivers and passengers. But only the drivers seem to be interested in participating in that community, creating what’s best described as the Cult of Lyft.

In the Lounge, the faithful worship the pink mustache. They post selfies with their mustaches and even travel with small versions called cuddlestaches, which they photograph in distant lands. They wax poetic about the difference they’re making in the world by driving for Lyft. Many drivers post screen grabs of their daily and weekly summaries, showing off how much money they earned, highlighting long drives with Prime Time tips added (“Score!”) and favorable comments from passengers. All of which are followed by hashtags like #fistbumps or #lyftlove.

There are numerous pictures of tricked-out cars. Since Lyft encourages a quirky and fun vibe, many drivers come up with themes for their cars. One guy put a mirror ball in his car and became the DiscoLyft. Another put a karaoke machine in his car and decked out the ceiling with Christmas lights. This is the Caraoke. Then there’s the RocknRollLyft, where the driver has a guitar and portable amp in the back for passengers to shred on. Or the BatmanLyft. The PirateLyft. The ReptileLyft. The MomLyft. There’s the GameLyft, where the driver has an iPad for his passengers to play Flappy Bird while en route to their destination. While it may not be officially called the PornoLyft, I have heard of a driver who keeps Hustlers and Playboys in the back seat of his car. Maybe one day there will be a StipLyft, where the driver has to remove a piece of clothing each time he takes a wrong turn.

Drivers go this extra mile, at their own expense, for higher ratings, but also to have fun and be part of the Lyft community. This is what differentiates Lyft from other rideshare services. Community.

In the Lounge, Uber is referred to as “the dark side.”

Cabbies are the enemy.

The state legislature is comprised of a bunch of bullies out to take away our fun.

The worst thing you could do in the Lounge is malign the Lyft brand. You will soon be facing a cyber lynch mob.

Like all internet forums, the Driver Lounge is a cesspool of glad-handers, gossip hounds, chicken-littles and a chorus of kool-aid drinking cheerleaders; clueless consumers lapping up a marketing ploy and defending their faith to the bitter end. A handful of participants do 75 percent of the talking. They maintain the party line and make sure it’s all Lyft, all the time. Some of these regular posters are not full-time drivers. They do Lyft to supplement day jobs. So they have the time to waste posting and commenting and making sure the reputation of Lyft is preserved.

While other drivers occasionally use the Lounge to complain about Lyft policies, problems with the app and difficult passengers, more than half of the posts and subsequent comments glorify Lyft and all the wonderful things it stands for.

Since the Lounge is an official Lyft group, Lyft controls it. But it’s mostly self-governed. There are moderators or “mentors” from Lyft HQ who patrol the discussions. Posts get deleted if they aren’t up to snuff. People get banned for posting inappropriate or non-Lyft related items. (Anything to do with Uber is generally verboten.)

Sometimes discussions get heated and everyone gets upset. People start blocking each other. Discussions can get downright nasty.

This is all highly entertaining to me.

Over the past few months, I’ve become obsessed with the Lounge. It’s like watching a train wreck in slow motion. I check for new posts daily. I’m not proud of it. But I’m not ashamed either. My fascination with the online chatter of other drivers is akin to some folks’ dedication to reality television. We all like to watch people behave without self-awareness.

The Lounge is my Honey Boo Boo.

I have gained some useful information about the driving process by lurking in the group. It’s a good place to check the pulse of the city when I’m on the fence about driving into the city from Oakland to Lyft. Plus, there are so many confusing aspects to being a Lyft driver. The Lyft FAQ can be atrociously vague at times. In the Lounge, however, when these nebulous topics are discussed, you can easily get a consensus or find a few kindred drivers who share your opinion on the matter. Like whether or not it’s a requirement to display the mustache, the legality of accepting cash tips, traffic laws and the never-ending speculation on the insurance question, which is still up in the air.

My favorite posts in the Lounge are the ones where drivers complain about passengers cussing, being drunk, having dogs, smelling like pot or slamming doors. Some drivers even suggest kicking out passengers they don’t like. I always want to point out that in their blind hatred towards cabbies, they are missing the point of creating an alternative form of transportation. If many of these gung-ho drivers actually listened to why passengers prefer Lyft and Uber, they’d know it’s because cabbies are assholes. But watching these taxi-hating Lyfters slowly morph into cabbies themselves, it only makes sense that after driving people around for a while, cabbies would have figured out how to deal with passengers. It’s not easy. Every request you accept is a roll of the dice. You never know who’s going to get in your car. But hey, trying to appreciate the struggles of the other team requires more self-awareness than you can expect from the faithful in the Lounge.

Another amusing subplot in the Lounge ensues when a driver is “off-boarded” and removed from the Lounge. Only active Lyft drivers can participate in the Lounge, so drivers who are involved in accidents or altercations are deactivated from the Lyft system and thus removed from the Lounge. This is especially problematic because the most important thing any driver wants to know is what happens after an accident. That is, what happens with our insurance? What is covered and what isn’t? Do we pay a deductible? Will our insurance company drop us when they find out we’ve been ridesharing? Since a regular car insurance policy does not cover commercial activity, we are technically uninsured while driving for Lyft. Lyft supposedly carries a million dollar policy when we have a passenger in the car, but we rarely get any further details of how that coverage plays out after an accident.

Lyft assures us they will take car of everything, as long as the collision is not our fault. But without first hand knowledge, how are we supposed to be certain? While the Lyft faithful may dominate the discourse, when the shit hits the fan, the doubters emerge from the shadows and all hell breaks loose.

Not knowing all the facts leads to a lot of conjecture. Which is ironic because the official word from HQ is that drivers are removed from the lounge to prevent rumors and speculation. Don’t they understand it’s human nature to want to know the entire story and fill any holes with make-believe?

All it takes for one of the Lyft cheerleaders in the Lounge to have an accident, get deactivated and disappear for the rest of the flock to start asking questions. And maybe slowly realize they are taking too much a risk for a company that is only interested in making money.

Like the mustache, the Lounge is another great Lyft marketing scheme: placate your workers by convincing them they are part of a team so that whatever benefits Lyft, benefits them as well because they are all on the same team.

Rah! Rah! Rah!

You have to wonder if Lyft really has it in them to succeed in the rideshare racket. With all this emphasis on being friendly and fun, they seem to be missing the most obvious component of transportation.

Based on the responses of passengers I’ve talked to, your average Lyft user is not looking for some quirky experience. They just want to get to their destination, quickly and safely. Perhaps with some decent tunes playing. Maybe a friendly person to chat with along the way. If they’re in the mood. Otherwise, they’d prefer to not deal with a chatty driver. Or one who talks on the phone during the whole ride, for that matter — cabbies, I’m talking to you.

More than anything else, though, people just want to be able to request a car, have it show up in a timely fashion and not have to deal with a cash transaction. This excludes most taxi companies, or at least the cabbies who frequently tell passengers their credit card machines are broken.

It’s that simple. This is all you have to provide to succeed as a rideshare company. Get people where they want to go without bringing cash into the equation.

Uber, who doesn’t have a social media forum for their drivers, has figured that much out. If only they knew how to placate their own drivers, who are known to protest outside Uber HQ.

Providing a community for drivers is great. The Lyft Pacific Driver Lounge makes a lot of drivers feel special and appreciated. That’s cool. Let them show their team spirit, make friends with each other and proselytize for the Cult of Lyft all they want. Just leave the passengers out of it.

[artwork by Irina Dessaint]

Uber & Lyft Drivers Are This Year’s Surge Price Whiners

lyft_nye_jackpotIt’s New Year’s Day. When pissed off Uber passengers usually storm Twitter to express their outrage at surge pricing and post ridiculously high fare summaries from their rides the night before. But this year, it’s the drivers who are doing all the complaining. Sure, some folks around the country got hit with some high ticket rides, but at this point, we all know they were asking for it. These people also probably complain about every aspect of their unfortunate lives on Twitter. So fuck them.

The drivers, on the other hand, dutifully went out last night, encouraged by Uber and Lyft with promises of high ticket fares, and they were left hanging. Of course, the fact that Uber also sent messages to passengers basically telling them not to take rides, proves, once again, that Uber and Lyft do not know what the fuck they are doing. Yeah, they know how to make apps and utilize unbridled ambition to push their way through government regulation. But they have no clue how to perform like a company that actually wants to perform a service.

(Read my full NYE coverage here.)

These are mostly from Bay Area and LA drivers. Click on any image to view as sideshow:

A Day in the Life of an Uber/Lyft Driver in San Francisco

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(an excerpt from the zine Behind the Wheel 2: Notes from an Uber/Lyft)

Most days, I wake up around noon. Usually hung-over. My first thought is always the same: probably should’ve skipped that last drink. At the time, though, it felt absolutely necessary. Vodka has a way of alleviating some of the physical stress from driving a car all night. At least temporarily.

After several months of driving for Lyft and Uber, my neck is like an open wound. The muscles that run from my shoulder to my jaw are steel rods. I have very little radius when I turn my head left or right. The tension never goes away. It makes my teeth ache. There is a real possibility that I have some dislocated vertebrae. My joints hurt. My right ankle has a creak in it. And I have a chronic case of hemorrhoids. No matter how much ointment I apply, they remain perpetually enflamed. Old age has not only crept up on me, it has run past me and turned around to taunt me.

Besides the physical exhaustion of driving a car in the city, there is also the psychological toll. It’s one thing to maintain a diligent eye on my blind spots, the other cars on the road, speeding bicyclists and cavalier pedestrians, but I also have to project a sunny disposition and be accommodating to my passengers. Or risk a negative rating. Not an easy task when I’d rather be committing murder. And yet, with enough Ativan and caffeine in my system, somehow I make it through another shift. Like when the endorphins kick in after a boot to the nut sack, these superficial interactions with complete strangers have a numbing effect after awhile. As long as it’s busy and I have enough rides to keep my mind off the grueling process. The slow nights can be torture and I can’t wait to get home so I can pummel my brain with alcohol, pills and weed until I stop obsessing over the streets of San Francisco, their order and how they intersect with each of the forty-seven neighborhoods.

Read More

Behind the Wheel 2: Notes from an Uber/Lyft

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From the trenches of San Francisco’s sharing economy: another rideshare confessional zine

Behind the Wheel 2 includes more insight into the day-to-day travails of a rideshare driver in San Francisco, more stories about driving drunks, switching from Lyft to Uber, a visit to Uber HQ, self-entitled douchebags, talk of gentrification and displacement, the tech boom, public debauchery, emotional breakdowns, police activity and the constant threat of pukers.

60 pages
8.5″ x 5.5″
Illustrated
Staple bound
Wraparound cover


ORDER HERE:

Behind the Wheel 2: Notes from an Uber/Lyft

This illustrated 60-page zine is saddle-stitched, measures 5.5″ x 8.5″ and fully illustrated with a wraparound cover. This second edition was revised and updated in 2018. Includes the “your uber driver hates you” sticker. Shipping is free. (Be sure to include your mailing address.)

$7.00


Also available through Etsy.

A PDF or ePub Download is available for 99 cents through Etsy!


Includes the “your uber driver hates you” sticker:

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EXCERPTS:

To Uber Or Not To Uber

A Day in the Life of a Rideshare Driver

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Table of Contents:
Emperor Caveat
To Uber or Not to Uber
A Day in the Life of a Rideshare Driver (PDF)
The Wrong Bush and Mason
Gun on the Street
Infinite Douchebaggery
The Polk Gulch Vortex
Another Wasted Night
The Leather Man

btw2_notes_from_uber_lyft

What is a zine?

A zine (/ˈziːn/ zeen; an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and images usually reproduced via photocopier. — via Wikipedia

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Behind the Wheel 2 debuted at the East Bay Alternative Book and Zine Fest:

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My Rating Weighs A Ton

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As an Uber/Lyft driver, you live and die by the rating system, which is, at best, dysfunctional. We are constantly at the whim of passengers who may or may not be in their right minds when asked to select a number of stars. When it comes to the late night drunkies, we can only hope they wait until morning to finish the transaction. But in the middle of the day, somebody pissed off at the world could easily shift frustration to a driver. Bad day at work? That’s a star. Not getting along with the girlfriend/boyfriend? Another star. Lost the high score on the that new video game? Sayonara star. Boss being a jerk? One star for you!

I usually know when I’m about to get hit with a bad rating. Like this Thursday night a few weeks ago…

I pick up a guy from a burger joint in the Marina. He’s carrying a take-out bag. Drive him to Pac Heights. Nice dude. But the smell of his crappy fast food is nauseating. I love a cheap, greasy burger, except trapped inside a car the smell seems to metastasize until my head is swimming in a toxic stew. I have these Febreeze air freshener cartridges that clip onto the vents. I hit recirculate to help mask the odor.

After dropping him off, I roll down the windows. Immediately, I get another request. Drive back towards the Marina worrying about the stench lodged in my olfactory nerves like an act of shame. I’m certain my next passengers will think I’m the one who reeked up the car.

To my surprise, the pinned location is Roam, an artisan burger restaurant on Union. What luck!

Two girls get in the back. I tell the one who requested the ride, “I just picked up this guy from another burger joint and was trying to air my car out. I’m so relieved you’re at a burger place too!”

“Sorry,” she says snidely.

Uhhh… “No, it’s a good thing.”

She grunts. Obviously wasted. The stench of secondhand alcohol merges with the lingering cheap burger stink to create a noxious miasma of putridness. And it’s only 9:30! I stopped driving the late shift a month ago because I was sick of dealing with the drunkie shit show. And the subsequent hits to my rating.

“Alhambra and Pierce. Take Fillmore.”

“Alright.” I take off but hesitate before starting the ride on the app. Sometimes I wait until I’m sure the passenger is not going to be a problem. I’d rather lose a fare than risk a low rating.

During the short drive, she talks to her friend about some interpersonal bullshit that makes no sense to me. Drunken advice. The worst kind of advice. How the girl should do this and not do that. But the girl doesn’t take too kindly to the counseling. They start arguing. When I pull up to the apartment building at Alhambra and Pierce, they’re calling each other bitches.

I try to be cool and end the ride with my usual, “Have a good night.” And then, in the most sincere tone I can muster, “Take care now.”

That “take care now” is my standard closer. It’s proven to be an effective way to leave things with passengers. Especially the silent ones. My way of exuding respect and bonhomie. But I can tell from her repugnant snort that it misses its mark this time. She chases after her friend who is careening down the street.

“Where the fuck are you going, bitch?”

I get out of there fast. Wonder what I could have done differently… I know she was in a foul mood when I first interacted with her. I probably shouldn’t have said anything, but how could I have known? There’s just no telling with people…

An hour later, just as I suspected, my rating goes down a hundredth of a decimal point. Yeah, not that big of a deal, but those four star ratings can really add up fast. It sucks. I performed my job without a glitch and yet I’m penalized because this girl was having a bad night?

I do a lot to keep my rating high. I clean my Jetta weekly and spot clean it the rest of the time. I use Armor-All on the leather seats. Before the price cuts, I went to a hand wash place here in Oakland. After that, I did it myself at a self-serve. Then I found a drive-thru car wash that only charges eight bucks. They have a parking area with vacuums. There are usually plenty of towncars and taxis around.

One thing I’ve learned about ridesharing is to always look for the cab drivers. They know the best spots to get gas, where to piss late at night and which streets to drive. If I’m on a street and there are no cabs, I’m on the wrong street. I have nothing but respect for cab drivers. All drivers should respect cab drivers. Just don’t drive like one. That’s not what the rideshare passenger wants. They want to feel baller. And there’s nothing baller about recklessly turning corners and laying on the horn whenever another car is going too slow.

I drive with purpose. I keep a close watch on my blind spots, errant pedestrians and speeding bicyclists. I take my corners easy. Use my lower gears to get up hills. Maintain the speed limit. Come to full and complete stops. And when faced with an idiot behind the wheel, I use my high beams. Way more annoying than a horn, I think. I flash them real fast, like strobe lights. Freaks the tourists out. Big time.

I try to be accommodating to my passengers, but I don’t open doors. I don’t give out candy or water. And I don’t try to come off as anything I am not. I wear short sleeve t-shirts that expose my tattoos. I keep my hair down. I play punk, post-punk and hard rock with the speakers faded to the front. I have a built-in iPod jack and no auxiliary port. If passengers want to listen to the radio, I’ll fiddle with the dial a little.

Although I never force an interaction, I refuse to be treated like an invisible servant. I talk to myself while I drive. I tap the steering wheel. I make comments about traffic. If passengers are chatting to each other about a topic and I feel like interjecting, I don’t hesitate to make my presence known. I may look like a stoner metalhead, but if somebody needs advice or an opinion, I’m not afraid to offer my services.

When it comes to high ratings, what matters most is how you drive. And I drive like a motherfucker. I know the streets. I know short cuts and alternate routes. I don’t rely on navigation and only use Waze if traffic is really bad or I’m going to the suburbs. Though I usually just make passengers direct me.

I keep my eyes on the road at all times. Even when my passengers talk to me. At stoplights I’ll glance in the rear view, but I’ve had full-on conversations with people I only looked in the eye when I said goodbye.

I know the city. Its history. Hot spots. I know the hotels and how to access their driveways so the valets can open the doors for my passengers. I know most of the bars and as many restaurants as I can remember with what’s left of my feeble mind. Sometimes I need my memory jogged, but that just gives me an opportunity to crack a joke about being old and feeble minded. Maybe start a conversation.

I make a point of letting my passengers know right away that I’m one of the good guys.

I always keep my cool. No matter how long a passenger makes me wait, jerks me around or acts self-entitled. I don’t let it get to me.

I accept all requests. Even if the passenger’s rating is 4.4. I believe in second chances.

I cancel requests all the time. If I don’t like where somebody wants to be picked up, I cancel. If they request again, I accept and cancel a second time. If I’m not fighting traffic, I’ll text them, “Bad pick-up location.” And then cancel. Eventually they’ll figure it out.

Rideshare passengers are not dumb. They tend to be assholes, but they’re not dumb.

The trick is maintaining authority. From the moment I start dealing with a passenger I exert control. Otherwise they walk all over you. But I also know that exerting control sometimes means letting the passenger think they are the ones in control.

I learn from my rides. I try to never make the same mistake twice.

What I don’t know I pretend to know.

Every day I figure out more about the city streets. I suggest routes to passengers. I tell them how the app wants me to go and offer an alternative. Most of the time, when asked, they tell me which way they prefer to go. Even if they give me bad directions, I go where they want. The passenger is always right. Especially when they’re wrong. The way I figure it, I’m going to be driving no matter what way we go.

I never chase the surge. And when I have a passenger who has been hit with a higher rate, I’ll end the ride a few blocks from their destination. To “offset the surge a little,” I tell them. It’s not much, but it makes the passenger feel better about being gouged.

I know which side of the street has even numbers and which side has the odd numbers. Or at least I think I do.

I know I don’t know enough.

I yield to pedestrians, joggers, bicyclists, jaywalkers, taxis, town cars, Ubers, Lyfts, buses, raccoons and suicidal pigeons. But confused tourists are fair game.

I refer to the turn by turn in the app, but I tend to deviate. The passenger can see that blue line on the screen of your iPhone. And if they’re going home or to work, every driver before me has used the same route. So I switch it up, based on what I’ve learned about the neighborhood.

My attitude is always the same: sit down, relax and leave the driving to me.

I never take the freeway unless I’m going to the airport or the southern quadrants. I stick to the streets. Particularly the brightly like ones.

When I drive a girl alone, I suggest the most illuminated direction and let her decide how she wants to get there.

I tell passengers, when they ask, that I like to drive. And I’m not lying. If they ask whether I like Uber or Lyft, I tell them, “I like driving.”

Fair enough?

I can’t count how many times passengers have told me, “You’re the best Uber/Lyft driver I’ve ever had!”

Or, “You’re like a New York cab driver!”

Or, “I can’t believe you know where to go with just the cross streets.”

Or, they get out of my car and mention to their companions, “Now that was a five star driver.”

You get the point…

I wish I didn’t have such a high rating. It’s too much pressure. A high rating is untenable. One day I will inevitably deal with a passenger who rates me low for no particular reason. Maybe even one-stars me, sending my rating down more than a hundredth of a decimal point. And it’ll bum me out to no end. I’d be lying if I said otherwise.

Until then, all I can do is keep driving like I always do.

Like a motherfucker.

Trick or Treat: Lyft Wants ME to Be a Mentor?

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I have to say, I’m somewhat flattered that Lyft took the time to email me the morning after Halloween with an invitation to be a Mentor. On what was supposed to be the busiest night of the year for ridesharing, Lyft had to deal with a server outage that caused snafus for drivers and passengers alike. Then there was the Sacramento passenger who died in a wreck on the freeway. This is Lyft’s first fatality. And the first rideshare passenger killed during a ride.

It was a hell of a night for Uber too. Their servers also went down worldwide. And they had to fend off the usual criticism for surge pricing.

On top of all that, both Lyft and Uber were offering drivers an hourly guarantee. In San Francisco, it was forty bucks.

Despite the guarantee, I stayed home and watched slasher flicks with the Wife. We did Halloween, Halloween 2, Scream and Scream 2.

The next morning, the Facebook groups were inundated with screenshots of extremely high fares. Once the server issues were sorted out, prices surged 5x in San Francisco and LA. In other cities, they went as high as 9x. Drivers who powered through the glitches took home some serious treats. While several passengers were just tricked.

I felt a mild pang of disappointment that I missed out on the shit show, but the email from Lyft certainly raised my spirits. In fact, I laughed my ass off. I have to assume it was another server error. I mean, really… They want ME to be a Mentor? Me? The person who continuously trashes their brand? Who made fun of the Pacific Driver Lounge? And who wrote a scathing post that sent all the Lyft loyalists into such a tizzy? Me?

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Are they completely out of their fucking minds?

I’m tempted to accept the invitation just to see if they would actually approve me. And if they did… Well, that would only validate my theory that Lyft and Uber don’t give two shits what you say about them online. Regardless of what many think, we work for a computer. All that matters is how well you drive. And as far as Lyft’s algorithm is concerned, I’m good enough to be a Lyft Mentor.

Me!

Ten Consequences of Driving for Uber and Lyft

After seven months of driving full time for Lyft and Uber, these are ten things that make me dread going into driver mode:

1. Vehicle Depreciation

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Besides passengers slamming my doors, which has caused a mysterious rattle, scuffing my interior, leaving behind trash and generally making the kinds of messes you’d expect from a two year old, there is also mechanical wear and tear. The more I drive, the more things go wrong with my car. I figure I have about two more months until I need new brakes and tires. And then my rideshare days are over. I just don’t make enough from driving for Uber and Lyft to afford to keep driving for Uber and Lyft.

2. Boot Malfunction

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My right boot is more worn than the left. To be fair, this may have more to do with my bony heels, but it’s not something I ever noticed until I had to keep my foot on the gas and brake pedals for hours at a time.

3. Physical Discomfort

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My neck is like an open wound. No doubt from glancing over my shoulder as I switch lanes in traffic all night long, always diligent to keep an eye on my blind spots, as well as the other cars on the road, speeding bicyclists, impatient cab drivers and cavalier pedestrians. As a result, the muscles that run along my jaw are steel rods. I have very little radius when I turn my head left or right. The tension never goes away. There is a real possibility that I may have some dislocated vertebrae. My joints hurt. My right ankle has a creak in it. And I have a chronic case of hemorrhoids. No matter how much ointment I apply, they remain perpetually enflamed. I noticed once, when I was a Lyft passenger, that my driver had a hemorrhoid pillow on his seat. I may need to acquire one of those in the near future…

4. Spousal Neglect

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Since I’m out late driving on the weekends, the Wife’s home alone. And she’s not happy about it. I’ve tried driving during the weekdays, but the gridlocked traffic makes getting anywhere in the city a chore. It’s not worth the frustration. I spend more time driving to the pinned locations than I do taking passengers where they need to go. And the only time you can get surge pricing is on weekend nights. And holidays. Or special events. So…

5. Fear of Deactivation

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Nobody enjoys being judged. But constantly feeling threatened with “deactivation” is downright humiliating. The rating system employed by Lyft and Uber focuses on only one aspect of a driver’s performance: passenger satisfaction. And it’s not easy making people happy. Even when the ride has gone perfectly, there’s never a guarantee the passenger is satisfied. All it takes is one drunk passenger on a power trip and you’re deactivated.

6. Erratic Sleep

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I work late and come home late. But I can’t sleep late because my head is filled with dreams about my Lyft summary, which is the only way to find out what I made the day before and what’s happened to my rating. Sometimes the summary is in my inbox before I wake up. Other days the email doesn’t arrive until the afternoon. With Uber you know, for the most part, what you’ve made at the end of each ride. And your rating is updated in the app as feedback is left. So at least you’re disappointed in real time.

7. Misanthropic Tendencies

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After a while, you really start to hate people. I’ve met some really great folks in my car, but I’ve also encountered a lot of stinkers. People that I’d rather see under my front tire than in my front seat. But I have to maintain a sunny disposition and be accommodating to my passengers or risk a negative rating. Not an easy task when some passengers are just straight up assholes. They input the wrong location. They make you wait. They ignore you. They talk down to you. They say racist and sexist things in your car. Your only retaliation is to rate THEM low. Which doesn’t amount to much since it’s unlikely Uber or Lyft would ever deactivate a passenger’s account. I guess we should just be grateful our passengers act like self-entitled douchebags rather than punching us or holding guns to our heads.

8. Paranoia

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Every time I go out to drive, I say a prayer that nothing bad happens. I can’t shake the nagging sensation that if something goes wrong, I’ll be fucked. Uber and Lyft tells us to use our personal insurance in the event of an accident. But our insurance won’t cover any damages since we’re engaged in commercial activity. So what’s the point of having personal insurance to do rideshare? Not that things would be better with the insurance companies Uber and Lyft use. I’ve read numerous reports from drivers who’ve been in accidents and had to crowd source funds to get their cars fixed. Or just being left in the lurch. We are hardly protected under normal circumstances, but what if we’re at fault? Oh, the horror… And with Uber, there’s no support number. We can only email them afterwards. On top of all that, both Uber and Lyft charge us a deductible. So if we are covered, we still pay out of pocket, even if we aren’t at fault.

9. Monetary Deficiencies

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Because of the price wars, as Uber and Lyft fight it out to determine who will be the preeminent rideshare platform, drivers are getting squeezed more and more. The rates just keep going down. As it is, I’m broke as hell. My credit cards are all maxed out, most of the time my bank account is overdrawn and I have a painful toothache I can’t afford to fix. Not to mention taxes… I don’t want to even think about what I’m going to do when it’s time to pay taxes.

10. Self-loathing

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If you’ve made it this far on my list of rideshare consequences, you might be wondering why I don’t just quit. I know it’s stupid to complain about something you can’t control. And I know it’s my own damn fault. I bought into the promise of ridesharing as an alternative source of income with a good amount of freedom and it turned out to be a lie. I fell for the classic switcheroo. I’m an idiot. So why don’t I just get on with my life? Well, that day is coming. Without a doubt. For now, the hell I know is better than the one I don’t. And I like driving. I like meeting people. I like exploring the streets of San Francisco. But there’s no future in ridesharing for drivers. Hell, the way things are going, there won’t be a future for taxi drivers either.

Should We Really Kill Lyft?

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A few weeks ago, when I posted the cockeyed, ad hominem attack piece How to Fix Ridesharing: Kill Lyft, I knew it was going to be an incendiary post. Lyft loyalists responded with their usual derision over anything they perceive as anti-Lyft. Commenters were quick to label me a disgruntled ex-driver and an idiot, calling my logic primitive, retarded and stupid. Others pointed out that I understood nothing about how to run a business and that I was missing “a key part of the equation.”

Now, I’m the first to admit I’m no businessman. I’m certainly not the sharpest crayon in the box. And I’ve never claimed to be an authority on the subject of ridesharing other than being a current driver with a 4.9 rating who pathologically reads every article on the subject that crosses my Facebook dashboard and Twitter feed. I also pay close attention to the posts and comments on all the Facebook driver groups that I haven’t been kicked out of yet. I know how easily offended the Lyft faithful are. So I wasn’t surprised by the vitriol my post received.

But in their ardent support of the Lyft brand, my detractors failed to grasp that I was actually championing Lyft’s main tenets. I prefer driving for Lyft. I think they are a much better company than Uber. Which is a common refrain among drivers. Ride.Share.News recently did a survey and found that the majority of drivers prefer Lyft. Which makes sense. Unlike Uber, the Lyft app has many features designed with the driver in mind. The app automatically notifies the passenger when you’re getting close to their pinned location, as well as when you’ve arrived. It even starts the ride within a few minutes of waiting, which addresses one of the biggest frustrations of dealing with passengers: the wait.

Another frequent gripe about driving is being ignored and treated like a servant. Lyft’s “friend with a car” slogan is not only in the true spirit of ridesharing, and what most of us signed up for, it also makes for an enjoyable ride. But the greatest aspect of being a Lyft driver, of course, is the ability for passengers to leave a tip. As a regular Uber driver, I know that without this option in the app, 99.9% of passengers do not leave a tip. They signed up for a service so they wouldn’t have to worry about having cash on hand, so it’s understandable. Albeit unfortunate.

Of course, not knowing what you’ve made until the next day, the overall demanding attitude of Lyft passengers (no, I’m not your fucking DJ and no, I don’t have any candy for you), that stupid pink mustache and the forced homogeny make driving for Lyft less appealing to me, but for others that’s the main draw.

So… do I really think Lyft should be killed off?

Yes. I think Lyft and Uber should both die. I think these two companies have ruined the entire concept, and the potential, of ridesharing with their rampant greed. I hate them both, but I hate Lyft more. Why? Because, as I pointed out in the original post, by taking on Uber, they’re making things worse for everybody. There’s really no way they are ever going to beat Uber at their own game. Not with a pink mustache. Not by creating a “community” of drivers. And not with a quirky, fun vibe.

Lyft wants to compete with Uber because they want to be worth billions of dollars like Uber. You can’t really blame them. We all love money. But how can Lyft expect to corner the national rideshare market and make billions of dollars without becoming a generic service like Uber?

Based on my observations over the past seven months as a fulltime driver for Lyft and Uber, the vast majority of passengers aren’t that interested in an unconventional experience. Just a safe one. They want to request a ride from their phones, have the car show up and not deal with cash. Sure, there are plenty of people who buy into the Lyft experience, but instead of cultivating those users, in their ignominious attempt to get a larger share of the rideshare market, Lyft is not the Lyft of old. They are diluting the one thing that distinguishes them from Uber.

This isn’t my crackpot theory. A friend of mine who began using Lyft three months after the app was first released in San Francisco told me recently how disappointed she’s become with Lyft. She’s uncomfortable sitting up front next to creepy dudes. One driver even harassed her a few weeks ago. She says she no longer feels safe using Lyft and has moved on to UberX, where she can at least sit in the back. I told her she could easily sit in back with Lyft but she doesn’t see the point of using Lyft if she isn’t participating in the culture of Lyft.

Sound familiar?

Other bloggers and plenty of drivers have said the same thing.

And I’m not the only one who thinks that Lyft will lose the rideshare wars. We all know, once the dust settles in the rideshare wars, Uber will dominate the market. And no, I don’t think that’s a good thing at all. But it’s inevitable. If Lyft wants to be like Uber, then Lyft should die and let Uber do Uber. They don’t need Lyft’s help.

Killing Lyft off now would be an act of mercy. Let’s put them out of their misery so we can focus on protesting Uber, creating a TNC union, figuring out the insurance question, getting regulated and trying to increase fares. There are many people doing all these things right now. And current lawsuits against Uber may potentially change the game and take them to task for mislabeling drivers as independent contractors. There is legal precedence that by determining our rates and how we maintain our vehicles as well as limiting our ability to accept tips, they are actually our employers. Uber is fighting this classification tooth and nail because they won’t be able to shirk responsibilities for the assaults, sexual harassment and death caused by drivers. They also know the day is coming when they will be forced to assume the role of a transportation company. This can’t happen soon enough.

There is only one way to ensure the ability for anybody to make money in a car: regulation.

Of course regulation means the death of ridesharing. Because it will no longer be about individuals using their personal cars as vehicles-for-hire to make a few extra bucks on the side. If drivers are required to have permits for themselves and their cars, how many current rideshare drivers would go through that process to continue driving? Very little, I imagine.

Ridesharing is barely in its infancy. And yet it’s already doomed. Why? Because only two companies dominate the field. If Uber and Lyft continue to be the primary players and keep fighting each other for the national market, ridesharing will not advance. The only way to make ridesharing work is to create smaller companies based in individual cites. The technology is there, somebody just needs to build the apps. I think smaller companies could easily gain wide-acceptance in cities by advertising themselves as a local rideshare. Create a cool logo that’s unique to that city, pass out referral cards for free rides at all the bars and clubs, slap a magnet sign onto the side doors, place an emblem in the window and get noticed. It’s not hard to get attention these days. Look at a company like Black Crown Car Service in Seattle. Yeah, I know they’re a black car service, but they’ve proven that starting a car company at a local level can be accomplished. Just don’t expect to become valued at a billion dollars. Or take on Uber.

And yeah, I know SideCar is still a formidable player in the rideshare game. It seems like they’re poised to step into Lyft’s shoes once Uber finally crushes them, or take over entirely if Uber and Lyft do each other in. Their recent deal with SFO shows they are being strategic rather than blatantly fighting regulation and trying to destroy traditional taxi service.

At the end of the day, it doesn’t matter who wins the rideshare wars. If either one becomes victorious, we’ll be right back where we started. In their efforts to destroy “Big Taxi,” Uber or Lyft will eventually become the very thing they aimed to disrupt: taxis. But with a twist: less regulation. So why not open up the market and start more rideshare companies to keep the disruption going?

Lyft and Uber have turned ridesharing into a racket. We use our own cars and assume all the risks and responsibilities to make these companies rich, all the while making less and less each month. And when we fuck up, or when our cars give out, we are cast aside. Neither Lyft nor Uber have any loyalty to us drivers. We are part of a social experiment that will fail. And when it does, the bigwigs at these companies will just walk away with golden payouts and form other companies. Or invest in somebody else’s start-up.

And the drivers? Some will get their TCP permits and go pro. The rest will move onto another side gig. Maybe they’ll have positive memories of their rideshare experiences. But I’m sure plenty will look back with regret.

The ones I really feel sorry for are the Lyft faithful. It’s going to really hurt when they have nothing left from their rideshare experience except a beat-to-shit car, a faded pink mustache and the harsh realization that a corporation they worshiped had just used them up and spit them out.

(photo courtesy of Gabriel Zamora)

The Rideshare Paradox

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Friends with Benefits

Uber must think Lyft drivers are all BFFs. It’s an understandable assumption, seeing as how Lyft promotes their brand of ridesharing as a community where drivers and passengers fistbump their way to everlasting friendship. Every day I get texts and emails from Uber telling me to bring my Lyft friends down to the office on Vermont street so they can sign up to drive for Uber. As always, it seems, they’re offering a $500 sign-up bonus and a $500 referral bonus. Plus lunch. And, as an added incentive, during the first month, new drivers are guaranteed to make either forty bucks an hour or $1000 a week, depending on the market.

If I had any Lyft friends, I’d tell them to take the money and run. $500 is a nice chunk of change. And I’ve seen the meals they give out at the Uber office. You get a sandwich, a bag of chips, some pasta salad and a soda. Not a bad spread. But alas, I have no friends in the Lyft “community.” I was removed from the Pacific Driver Lounge, Lyft’s official Facebook group for drivers, months ago for writing a blog post called The Cult of Lyft that poked fun of the jingoistic tendencies of the Lyft faithful. After that, I got kicked out of a group set up by Lyft drivers in the Bay Area. And then some Lyfters on a group for Uber Drivers had me kicked out of there. I guess what they say is true: “I am the most hated person in the world of Lyft.”

I’m actually surprised Lyft hasn’t deactivated me yet. I guess they’re afraid I’d make too much a stink if they sent me packing. Not that I’d be upset about it or anything. If you want to be part of the Lyft community, you need to drink a lot of Kool-Aid. Otherwise, you’re not welcome. And I’ve never felt welcome.

Still, it’s too bad I don’t know any Lyfters who aren’t already driving for Uber. I could definitely use the $500 referral bonus. After seven months of driving mostly fulltime for Lyft and Uber, I’m broke as hell. My credit cards are all maxed out, my bank account is overdrawn, I have a painful toothache I can’t afford to fix and the Wife’s always pissed cause I’m out driving late every weekend. As it is, I figure I have about two months until my car needs new brakes and tires. And when that day comes, my rideshare days are over. I just don’t make enough from driving for Uber and Lyft to afford to fix my car so I can keep driving for Uber and Lyft.

Now, I know it’s my own damn fault. I bought into the empty promise of ridesharing as an alternative source of income with a good amount of freedom. The ability to set your own hours can’t be overestimated for a creative type like myself. In fact, on Uber’s sign-up page, there are numerous quotes from drivers extolling the greatness of Uber because you can be your own boss. And who doesn’t want to be their own boss? I know I do. That’s one of the reasons I signed up in the first place. I was in between jobs and had an underutilized car. But as the harsh realities of being a rideshare driver became clearer, I should have moved on before the price wars went nuclear. Because all that freedom they talk about doesn’t come cheap.

Uber and Lyft have always been desperate for new drivers. But these days, they need them more than ever. As ridesharing becomes more popular, drivers will be quitting due to expensive car repairs or getting into accidents and not being able to afford the $2,500 deductible from the insurance companies that Uber and Lyft rely on to keep us safe. Or they’ll just bail after coming to the inevitable conclusion that ridesharing is not sustainable as anything more than a part-time gig.

The Long Con

In its current configuration, ridesharing, à la Uber and Lyft, is a conveyor belt to oblivion. Their goal is to take down “Big Taxi” with an endless stream of drivers using their personal cars as unregulated cabs. Uber and Lyft like to portray cab companies as monopolies that are bad for the public. They claim that government regulation will strangle innovation. But it’s all a smokescreen to disguise their true motives: replacing cab companies and their fleets of cars with tech start-ups who con regular folks into thinking they’re part of some “disruption” of a failed transportation system. And then rake in the cash.

Hey, it’s the American way!

You can’t blame Uber and Lyft for their eagerness to exploit the underemployed. It’s an effective business model that’s benefited countless fast-food joints and made the Walton family filthy rich. Low paid workers cycle through crap jobs all the time without much concern from the general public. But it’s one thing to have a stoned, pimply kid flip your burgers or ring up your discounted housewares. It’s quite another to trust them to transport you and your loved ones through city traffic in their own car for a few dollars. Chances are, they don’t even know how to get around the city without a navigation system. And even background checks can’t prevent bad seeds from easily finding their way onto the platform.

Not that it matters. Rideshare users, the very people who should be alarmed by these safety concerns, are absolutely clueless. They pay next to nothing for a ride and expect to be treated like royalty. Uber tells them they don’t need to tip and they accept that lie without hesitation. They just want the convenience and they want it for the lowest possible price. They blindly go along with the exploitative model of the gig economy without a second thought.

Unlike flipping burgers or running a register, though, Uber and Lyft drivers are supposed to perform a luxury service that’s superior to cabs. Despite getting paid less than cab drivers. Uber and Lyft are able to keep lowing the rates, of course, because they don’t have to own or maintain a single vehicle. They pass that discount onto to the drivers by forcing us to work for less and less each month.

I would much rather drive a cab. At least taxi drivers who lease their cars from a company don’t have to pay to fix them. If something goes wrong with their vehicle, they get a new one. A rideshare driver, on the other hand, shoulders all the risk and responsibility for their cars, as well as insurance and their health. We are subsidizing the entire industry so people can have an alternative to cabs. And what do we get in return? A few lousy bucks and a four-star rating at best.

As more drivers eventually realize they’re being exploited, Uber and Lyft will have to recruit new drivers to replace the ones who wise up. And these new drivers might make it a month or two before wandering off to another dead-end job. Some post comments in Facebook groups as they leave. But very few drivers will ever make a stink about how unfair the rideshare system is for drivers. Because the underemployed are used to being exploited.

Meet the new boss (and no, he’s not the same as the old boss)

I’ve had countless shitty jobs in my life. And each one came with a shitty boss. If I had ever had a boss that hired me at, say, $25 an hour and then a month later told me they were now going to pay me $15 an hour, I would tell that boss to fuck the fucking fuck off. Who wouldn’t, right? And yet, as a rideshare driver, I went along with a thirty percent pay cut. It happened so suddenly, I didn’t know how to react. And I didn’t feel like I had much a choice. Jobs don’t grow on job trees anymore. Those drivers who did have options dropped off like flies. The rest of us plodded along at the reduced wage. And then Uber and Lyft lowered the rates again. Sure, they claim that the new rates increase rides. But I was plenty busy before the price cuts. And I can only do so many rides an hour. Especially when passengers make me wait ten minutes to come outside or input the wrong location and I have to drive around looking for them. Then there’s traffic, unforeseen circumstances, driving to far off locations where you’re not likely to get a ride… the list goes on and on. It’s another lie. But we go along with it because we’re desperate. Or stupid. I don’t know which. Maybe both? (Of course, there are still Lyfters who are loyal to the brand. Bless their hearts.)

So how is not having a boss working out for us? Personally, I’d rather have the old boss. I don’t like the new boss. It’s like having a girlfriend or boyfriend who doesn’t want to put a “label” on things. You kind of suspect they’re two-timing you, but they’re just so cute. You can’t meet their friends. They always come to your house. Eat your food. Hog the comforter at night. And you can’t call them anytime you want. Oh, no. You have to wait for them to call you. And if you ever say, Hey, I need a commitment, they give you a million reasons why this relationship works best for YOU. And it sounds so convincing and you begin to think that maybe they do have your best interests at heart. They’re trying to protect you. So you go along with it because every once in a while, they’re just so fantastic. And you feel so loved. But deep down, you know the desperation has turned you blind to your own best interests. And one day, you’ll wake up and realize they don’t actually give two shits about you. You’re just one fool in a long line of fools who fall for their crap. You’re just somebody to keep them from being lonely on a Saturday night.

The day will come when all rideshare drivers have a similar revelation. And like that guy with the thick black book, Uber and Lyft need to keep enough irons in the fire so they never have to spend a Saturday night alone.

That’s the new boss.

I miss the old boss.

I’ve said it before and I’ll say it again: ridesharing is a racket. There’s no way to win. Unless you want to join a cult or run your car into the ground. Then it’s a great way to make a few extra bucks a week. Just don’t think about what might happen if you get in an accident or need new brakes or what you’re going to do when it comes time to pay Uncle Sam. Whatever you do, do not think about that.