Tag Archives: disrupt the disruptors

The Second Editions of the First Two Uber/Lyft Zines

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Thanks to the Cotter v. Lyft class action lawsuit, a check for $495 showed up in the mail last month. At first, I assumed this must be some marketing scheme. There was no way the check could possibly be real.

Before tossing the thing in the trashcan, though, I went onto some the Facebook groups for Uber/Lyft drivers…

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Turns out, the check was totally legit.

What better way to spend the money, along with a small loan from a friend, than by printing revised and updated second editions of the first two Behind the Wheel zines, which I’d been wanting to do for some time. All of the text has been revised and additional content added.

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Both are 60 pages long, half-sized, staple-bound, fully illustrated:

Behind the Wheel #1 features hand-drawn maps of the major neighborhoods of San Francisco. [More info on Behind the Wheel #1]

Behind the Wheel #2 features b&w photos taken around the city. [More info on Behind the Wheel #2]

Included are two stickers:

“disrupt the disruptors”

“your uber driver hates you”

(while supplies last – I also have “my other car is a taxicab” stickers – you can include a note if you prefer one kind or another or whatever you want…)

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Price is $10 for BOTH – postpaid in the US.

So that’s $5 each, and I cover the shipping.

Outside the US, buyer pays shipping.

Order Here

Disrupting the Disruptors?

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This week’s column for the S.F. Examiner is about the recent decision to give the money in the Driver Fund to the cab drivers, app-based transportation and marketing…

It’s hard not to feel like my taxi driving days are numbered. Hell, the entire industry seems doomed. As things continue to go from bad to worse, Green Cab started a GoFundMe campaign this week to crowdfund the $30,000 they need to stay in business, while the SFMTA plans to divvy up $4.7 million among 5,000 cab drivers to the tune of $400 to $900 each, based on seniority.

So what am I going to do with my “windfall?” Pay off my backbook at National? Buy a couple cartons of cigarettes? Wipe my ass with four crisp $100 bills?

Not to be rude, but using the Taxi Driver Fund as a retirement package is shortsighted and stupid. Even if I were to get the same share as a 30-year veteran, my rent is $1,700 a month. It’ll take more than a few hundred dollars to offset my financial problems.

When they mail the checks, they should write in the memo line, “Thanks for nothing, chump!”

Personally, I voted to spend the Driver Fund on advertising. Which may seem just as stupid, since taxis are repeatedly called a “legacy” industry, as if they’re already obsolete. But the only difference between an Uber/Lyft vehicle and a taxi is a color scheme and a phone number painted on the side. Oh, and centralized dispatch.

Uber and Lyft didn’t disrupt taxis, they disrupted the taxi companies that resisted centralized dispatch and made no effort to provide consistently good customer service. Brag about fingerprinting all you want, but if you can’t prevent a driver from kicking an old lady to the curb because she wants to use a credit card, you’re going to lose your customers once a better option is available.

Read the rest here.

Behind the Wheel 2: Notes from an Uber/Lyft Zine at LA Zine Fest

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Behind the Wheel 2: Notes from an Uber/Lyft represented at the LA Zine Fest, along with Disrupt the Disrupters stickers. Get a copy here.

Thanks to Sarah Bitely of Pimpkillah for representing Piltdownlad:

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