Tag Archives: uber driver confessions

Gouge Away: Uber’s Surge Pricing from a Driver’s Perspective

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Originally appeared on Disinfo.com

 

During the recent hostage crisis in Sydney, due to increased demand, Uber’s surge pricing took effect. Understandably, people wanted to get the hell out of dodge. Fast! Since then, there have been a slew of articles lambasting Uber’s “dynamic pricing” model. Surge pricing, especially during a terrorist threat, always rubs the public the wrong way. And yet, various writers have come to Uber’s defense, arguing that surge pricing is simply an example of supply and demand.

The Daily Beast’s Olivia Nuzzi wrote:

“Uber does not have a responsibility to care about you. Uber is not a government entity, and it is not beholden to the general carless public during an unwelcome drizzle of rain or even a time of great distress.”

Matthew Feeney, with the Cato Institute, the Koch-founded libertarian think tank, wrote on their blog:

“What is great about a pricing system like Uber’s surge pricing is that it allows users who want an Uber ride the most to have it. Prices are a great way of communicating customer preferences.”

Fair enough. In Econ 101, you learn all about supply and demand. On paper, surge pricing makes total sense. But corporate boosters like Feeney are missing some major factors that obviously aren’t apparent from the exalted view of an ivory tower. Namely, Uber isn’t a $40 billion company because it’s the Grey Poupon of urban transportation. Not only do they hope to take the place of traditional taxi service, Uber wants to replace car ownership altogether. How can they do that with part-time drivers whose only incentive to drive is the opportunity to gouge people desperate enough to pay whatever it takes to get home?

The fact is, Uber drivers don’t make shit during regular, non-surge, times. I’ve been driving for Uber long enough to remember when ridesharing was somewhat profitable. Over the course of a year, in order to corner the rideshare market, Uber has maintained a protracted price war with Lyft, Sidecar and even, it would seem, the city bus. Since then, the constant price cuts have made it nearly impossible to earn a decent living as a rideshare driver. Prior to the price wars, I made $800 to $1000 a week driving thirty to thirty-five hours. (Before expenses like gas, tolls, car washes, maintenance, etc.) Now, driving for the same amount of time, it’s more like $400 or $500. If I’m lucky. (Again, before expenses.)

As an Uber driver, you learn quickly that it doesn’t pay to pick up passengers unless prices are surging. There are blogs and even driving coaches who offer to help new drivers figure out the best driving strategies. They all say the same thing: wait for the surge.

Surge pricing is so ingrained into the Uber culture, they are even trying to patent it!

Chasing the Surge

In online forums for drivers, trying to figure out when prices will surge is a regular topic of discussion. So far, the only proven method to ensure getting a ride during a surge is to stay offline and monitor the rider app. Once a part of town lights up, you race there in hopes of getting a higher fare. This is called “chasing the surge.”

Most drivers chase the surge. On Facebook groups, drivers like to post screengrabs of high-ticket fares during price surges. Members click “like” and make comments such as, “Lucky you!” or “I wish I weren’t already in bed or I’d get in my car right now!”

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Since surge pricing forces generosity from people who would otherwise not give you a penny more than what the app determines, it’s no wonder drivers revel in it and respond to high fares like they just won the lottery.

By continuing to lower rates, Uber knows the only way drivers can make money is during a surge. When demand is expected to be high or when it spikes, Uber encourages drivers to get behind the wheel by sending texts like this:

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The same thing happens during music festivals, sporting events, inclement weather or just a busy Saturday night:

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You can’t help but wonder if Sydney drivers received similar texts. “Siege downtown! Expect high demand! Don’t forget to give promo codes to the desperate suckers at bus stops. You’ll make an extra $5!”

From all the comments I’ve seen, most drivers don’t care if passengers have to pay more—or a LOT more—when demand is high. The extra money makes up for all the times people didn’t have to pay much for the luxury of being driven around town, oftentimes receiving water and snacks along the way.

I’ve always been ambivalent about Uber’s surge pricing model. Personally, I’d much rather let the passenger decide how much my service is worth during busier times with a tip. However, despite the extremely vocal complaints of drivers, including protests outside Uber’s offices across the country, Uber will most likely never add a tip option to the app. In fact, this December, Uber added an option for passengers to include a donation to the No Kid Hungry campaignIt was all set up through the app. No disrespect to the No Kid Hungry organization, but if Uber can easily add a feature like this, they could just as easily include a tip option. But they won’t do it because, as they have made it clear over and over, “Being Uber means there is no need to tip drivers with any of our services.”

Regardless of what Uber CEO Travis Kalanick thinks is a better model for transportation, driving is a service-based task. While passengers seem happy to go along with this no-tipping rule, I don’t imagine they would be as comfortable stiffing a bartender or food server on a tip. So why do it to rideshare drivers? It’s not like we’re making more than minimum wage. Unless, of course, the prices are surging.

Why can’t Uber just raise the fares, or lower their cut, and create an incentive for drivers to work all the time? Wouldn’t the supply and demand concept work then as well? On slow nights, when demand is low, most drivers would log out and the diehards would keep driving, thereby leveling out supply.

I may not have an advanced degree in economics, but I know that Uber’s business model is not just unfair to drivers, it’s unfair to riders as well. At some point, most people will realize they’re being exploited. Telling passengers they don’t have to tip their driver and then forcing them to pay more when it’s busy is a seesaw battle of extortion: I screw you when I can and you screw me when you can.

The no-tip aspect may seem like a good idea to the consumer during normal times, but what about when they’re looking at a $100 dollar fare to go a few miles? Suddenly, tossing a few extra bucks to your driver doesn’t seem like that big of a deal anymore.

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My highest fare… from downtown to the Richmond District in the the rain with 3.4 surge. During non-surge, this ride would normally be around $15.00.

For more nitty-gritty details on the life of an Uber/Lyft driver, check out my blog. Or follow me on twitter.

A Day in the Life of an Uber/Lyft Driver in San Francisco

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(an excerpt from the zine Behind the Wheel 2: Notes from an Uber/Lyft)

Most days, I wake up around noon. Usually hung-over. My first thought is always the same: probably should’ve skipped that last drink. At the time, though, it felt absolutely necessary. Vodka has a way of alleviating some of the physical stress from driving a car all night. At least temporarily.

After several months of driving for Lyft and Uber, my neck is like an open wound. The muscles that run from my shoulder to my jaw are steel rods. I have very little radius when I turn my head left or right. The tension never goes away. It makes my teeth ache. There is a real possibility that I have some dislocated vertebrae. My joints hurt. My right ankle has a creak in it. And I have a chronic case of hemorrhoids. No matter how much ointment I apply, they remain perpetually enflamed. Old age has not only crept up on me, it has run past me and turned around to taunt me.

Besides the physical exhaustion of driving a car in the city, there is also the psychological toll. It’s one thing to maintain a diligent eye on my blind spots, the other cars on the road, speeding bicyclists and cavalier pedestrians, but I also have to project a sunny disposition and be accommodating to my passengers. Or risk a negative rating. Not an easy task when I’d rather be committing murder. And yet, with enough Ativan and caffeine in my system, somehow I make it through another shift. Like when the endorphins kick in after a boot to the nut sack, these superficial interactions with complete strangers have a numbing effect after awhile. As long as it’s busy and I have enough rides to keep my mind off the grueling process. The slow nights can be torture and I can’t wait to get home so I can pummel my brain with alcohol, pills and weed until I stop obsessing over the streets of San Francisco, their order and how they intersect with each of the forty-seven neighborhoods.

Read More

Behind the Wheel 2: Notes from an Uber/Lyft

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From the trenches of San Francisco’s sharing economy: another rideshare confessional zine

Behind the Wheel 2 includes more insight into the day-to-day travails of a rideshare driver in San Francisco, more stories about driving drunks, switching from Lyft to Uber, a visit to Uber HQ, self-entitled douchebags, talk of gentrification and displacement, the tech boom, public debauchery, emotional breakdowns, police activity and the constant threat of pukers.

60 pages
8.5″ x 5.5″
Illustrated
Staple bound
Wraparound cover


ORDER HERE:

San Francisco Postcards

Set of twenty-four 4″x6″ postcards of San Francisco street scenes taken from behind the wheel of a San Francisco taxicab. Printed on high quality card stock by MOO. Free US shipping.

$20.00


Also available through Etsy.

A PDF or ePub Download is available for 99 cents through Etsy!


Includes the “your uber driver hates you” sticker:

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EXCERPTS:

To Uber Or Not To Uber

A Day in the Life of a Rideshare Driver

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Table of Contents:
Emperor Caveat
To Uber or Not to Uber
A Day in the Life of a Rideshare Driver (PDF)
The Wrong Bush and Mason
Gun on the Street
Infinite Douchebaggery
The Polk Gulch Vortex
Another Wasted Night
The Leather Man

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What is a zine?

A zine (/ˈziːn/ zeen; an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and images usually reproduced via photocopier. — via Wikipedia

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Behind the Wheel 2 debuted at the East Bay Alternative Book and Zine Fest:

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My Rating Weighs A Ton

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As an Uber/Lyft driver, you live and die by the rating system, which is, at best, dysfunctional. We are constantly at the whim of passengers who may or may not be in their right minds when asked to select a number of stars. When it comes to the late night drunkies, we can only hope they wait until morning to finish the transaction. But in the middle of the day, somebody pissed off at the world could easily shift frustration to a driver. Bad day at work? That’s a star. Not getting along with the girlfriend/boyfriend? Another star. Lost the high score on the that new video game? Sayonara star. Boss being a jerk? One star for you!

I usually know when I’m about to get hit with a bad rating. Like this Thursday night a few weeks ago…

I pick up a guy from a burger joint in the Marina. He’s carrying a take-out bag. Drive him to Pac Heights. Nice dude. But the smell of his crappy fast food is nauseating. I love a cheap, greasy burger, except trapped inside a car the smell seems to metastasize until my head is swimming in a toxic stew. I have these Febreeze air freshener cartridges that clip onto the vents. I hit recirculate to help mask the odor.

After dropping him off, I roll down the windows. Immediately, I get another request. Drive back towards the Marina worrying about the stench lodged in my olfactory nerves like an act of shame. I’m certain my next passengers will think I’m the one who reeked up the car.

To my surprise, the pinned location is Roam, an artisan burger restaurant on Union. What luck!

Two girls get in the back. I tell the one who requested the ride, “I just picked up this guy from another burger joint and was trying to air my car out. I’m so relieved you’re at a burger place too!”

“Sorry,” she says snidely.

Uhhh… “No, it’s a good thing.”

She grunts. Obviously wasted. The stench of secondhand alcohol merges with the lingering cheap burger stink to create a noxious miasma of putridness. And it’s only 9:30! I stopped driving the late shift a month ago because I was sick of dealing with the drunkie shit show. And the subsequent hits to my rating.

“Alhambra and Pierce. Take Fillmore.”

“Alright.” I take off but hesitate before starting the ride on the app. Sometimes I wait until I’m sure the passenger is not going to be a problem. I’d rather lose a fare than risk a low rating.

During the short drive, she talks to her friend about some interpersonal bullshit that makes no sense to me. Drunken advice. The worst kind of advice. How the girl should do this and not do that. But the girl doesn’t take too kindly to the counseling. They start arguing. When I pull up to the apartment building at Alhambra and Pierce, they’re calling each other bitches.

I try to be cool and end the ride with my usual, “Have a good night.” And then, in the most sincere tone I can muster, “Take care now.”

That “take care now” is my standard closer. It’s proven to be an effective way to leave things with passengers. Especially the silent ones. My way of exuding respect and bonhomie. But I can tell from her repugnant snort that it misses its mark this time. She chases after her friend who is careening down the street.

“Where the fuck are you going, bitch?”

I get out of there fast. Wonder what I could have done differently… I know she was in a foul mood when I first interacted with her. I probably shouldn’t have said anything, but how could I have known? There’s just no telling with people…

An hour later, just as I suspected, my rating goes down a hundredth of a decimal point. Yeah, not that big of a deal, but those four star ratings can really add up fast. It sucks. I performed my job without a glitch and yet I’m penalized because this girl was having a bad night?

I do a lot to keep my rating high. I clean my Jetta weekly and spot clean it the rest of the time. I use Armor-All on the leather seats. Before the price cuts, I went to a hand wash place here in Oakland. After that, I did it myself at a self-serve. Then I found a drive-thru car wash that only charges eight bucks. They have a parking area with vacuums. There are usually plenty of towncars and taxis around.

One thing I’ve learned about ridesharing is to always look for the cab drivers. They know the best spots to get gas, where to piss late at night and which streets to drive. If I’m on a street and there are no cabs, I’m on the wrong street. I have nothing but respect for cab drivers. All drivers should respect cab drivers. Just don’t drive like one. That’s not what the rideshare passenger wants. They want to feel baller. And there’s nothing baller about recklessly turning corners and laying on the horn whenever another car is going too slow.

I drive with purpose. I keep a close watch on my blind spots, errant pedestrians and speeding bicyclists. I take my corners easy. Use my lower gears to get up hills. Maintain the speed limit. Come to full and complete stops. And when faced with an idiot behind the wheel, I use my high beams. Way more annoying than a horn, I think. I flash them real fast, like strobe lights. Freaks the tourists out. Big time.

I try to be accommodating to my passengers, but I don’t open doors. I don’t give out candy or water. And I don’t try to come off as anything I am not. I wear short sleeve t-shirts that expose my tattoos. I keep my hair down. I play punk, post-punk and hard rock with the speakers faded to the front. I have a built-in iPod jack and no auxiliary port. If passengers want to listen to the radio, I’ll fiddle with the dial a little.

Although I never force an interaction, I refuse to be treated like an invisible servant. I talk to myself while I drive. I tap the steering wheel. I make comments about traffic. If passengers are chatting to each other about a topic and I feel like interjecting, I don’t hesitate to make my presence known. I may look like a stoner metalhead, but if somebody needs advice or an opinion, I’m not afraid to offer my services.

When it comes to high ratings, what matters most is how you drive. And I drive like a motherfucker. I know the streets. I know short cuts and alternate routes. I don’t rely on navigation and only use Waze if traffic is really bad or I’m going to the suburbs. Though I usually just make passengers direct me.

I keep my eyes on the road at all times. Even when my passengers talk to me. At stoplights I’ll glance in the rear view, but I’ve had full-on conversations with people I only looked in the eye when I said goodbye.

I know the city. Its history. Hot spots. I know the hotels and how to access their driveways so the valets can open the doors for my passengers. I know most of the bars and as many restaurants as I can remember with what’s left of my feeble mind. Sometimes I need my memory jogged, but that just gives me an opportunity to crack a joke about being old and feeble minded. Maybe start a conversation.

I make a point of letting my passengers know right away that I’m one of the good guys.

I always keep my cool. No matter how long a passenger makes me wait, jerks me around or acts self-entitled. I don’t let it get to me.

I accept all requests. Even if the passenger’s rating is 4.4. I believe in second chances.

I cancel requests all the time. If I don’t like where somebody wants to be picked up, I cancel. If they request again, I accept and cancel a second time. If I’m not fighting traffic, I’ll text them, “Bad pick-up location.” And then cancel. Eventually they’ll figure it out.

Rideshare passengers are not dumb. They tend to be assholes, but they’re not dumb.

The trick is maintaining authority. From the moment I start dealing with a passenger I exert control. Otherwise they walk all over you. But I also know that exerting control sometimes means letting the passenger think they are the ones in control.

I learn from my rides. I try to never make the same mistake twice.

What I don’t know I pretend to know.

Every day I figure out more about the city streets. I suggest routes to passengers. I tell them how the app wants me to go and offer an alternative. Most of the time, when asked, they tell me which way they prefer to go. Even if they give me bad directions, I go where they want. The passenger is always right. Especially when they’re wrong. The way I figure it, I’m going to be driving no matter what way we go.

I never chase the surge. And when I have a passenger who has been hit with a higher rate, I’ll end the ride a few blocks from their destination. To “offset the surge a little,” I tell them. It’s not much, but it makes the passenger feel better about being gouged.

I know which side of the street has even numbers and which side has the odd numbers. Or at least I think I do.

I know I don’t know enough.

I yield to pedestrians, joggers, bicyclists, jaywalkers, taxis, town cars, Ubers, Lyfts, buses, raccoons and suicidal pigeons. But confused tourists are fair game.

I refer to the turn by turn in the app, but I tend to deviate. The passenger can see that blue line on the screen of your iPhone. And if they’re going home or to work, every driver before me has used the same route. So I switch it up, based on what I’ve learned about the neighborhood.

My attitude is always the same: sit down, relax and leave the driving to me.

I never take the freeway unless I’m going to the airport or the southern quadrants. I stick to the streets. Particularly the brightly like ones.

When I drive a girl alone, I suggest the most illuminated direction and let her decide how she wants to get there.

I tell passengers, when they ask, that I like to drive. And I’m not lying. If they ask whether I like Uber or Lyft, I tell them, “I like driving.”

Fair enough?

I can’t count how many times passengers have told me, “You’re the best Uber/Lyft driver I’ve ever had!”

Or, “You’re like a New York cab driver!”

Or, “I can’t believe you know where to go with just the cross streets.”

Or, they get out of my car and mention to their companions, “Now that was a five star driver.”

You get the point…

I wish I didn’t have such a high rating. It’s too much pressure. A high rating is untenable. One day I will inevitably deal with a passenger who rates me low for no particular reason. Maybe even one-stars me, sending my rating down more than a hundredth of a decimal point. And it’ll bum me out to no end. I’d be lying if I said otherwise.

Until then, all I can do is keep driving like I always do.

Like a motherfucker.

Ten Consequences of Driving for Uber and Lyft

After seven months of driving full time for Lyft and Uber, these are ten things that make me dread going into driver mode:

1. Vehicle Depreciation

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Besides passengers slamming my doors, which has caused a mysterious rattle, scuffing my interior, leaving behind trash and generally making the kinds of messes you’d expect from a two year old, there is also mechanical wear and tear. The more I drive, the more things go wrong with my car. I figure I have about two more months until I need new brakes and tires. And then my rideshare days are over. I just don’t make enough from driving for Uber and Lyft to afford to keep driving for Uber and Lyft.

2. Boot Malfunction

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My right boot is more worn than the left. To be fair, this may have more to do with my bony heels, but it’s not something I ever noticed until I had to keep my foot on the gas and brake pedals for hours at a time.

3. Physical Discomfort

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My neck is like an open wound. No doubt from glancing over my shoulder as I switch lanes in traffic all night long, always diligent to keep an eye on my blind spots, as well as the other cars on the road, speeding bicyclists, impatient cab drivers and cavalier pedestrians. As a result, the muscles that run along my jaw are steel rods. I have very little radius when I turn my head left or right. The tension never goes away. There is a real possibility that I may have some dislocated vertebrae. My joints hurt. My right ankle has a creak in it. And I have a chronic case of hemorrhoids. No matter how much ointment I apply, they remain perpetually enflamed. I noticed once, when I was a Lyft passenger, that my driver had a hemorrhoid pillow on his seat. I may need to acquire one of those in the near future…

4. Spousal Neglect

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Since I’m out late driving on the weekends, the Wife’s home alone. And she’s not happy about it. I’ve tried driving during the weekdays, but the gridlocked traffic makes getting anywhere in the city a chore. It’s not worth the frustration. I spend more time driving to the pinned locations than I do taking passengers where they need to go. And the only time you can get surge pricing is on weekend nights. And holidays. Or special events. So…

5. Fear of Deactivation

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Nobody enjoys being judged. But constantly feeling threatened with “deactivation” is downright humiliating. The rating system employed by Lyft and Uber focuses on only one aspect of a driver’s performance: passenger satisfaction. And it’s not easy making people happy. Even when the ride has gone perfectly, there’s never a guarantee the passenger is satisfied. All it takes is one drunk passenger on a power trip and you’re deactivated.

6. Erratic Sleep

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I work late and come home late. But I can’t sleep late because my head is filled with dreams about my Lyft summary, which is the only way to find out what I made the day before and what’s happened to my rating. Sometimes the summary is in my inbox before I wake up. Other days the email doesn’t arrive until the afternoon. With Uber you know, for the most part, what you’ve made at the end of each ride. And your rating is updated in the app as feedback is left. So at least you’re disappointed in real time.

7. Misanthropic Tendencies

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After a while, you really start to hate people. I’ve met some really great folks in my car, but I’ve also encountered a lot of stinkers. People that I’d rather see under my front tire than in my front seat. But I have to maintain a sunny disposition and be accommodating to my passengers or risk a negative rating. Not an easy task when some passengers are just straight up assholes. They input the wrong location. They make you wait. They ignore you. They talk down to you. They say racist and sexist things in your car. Your only retaliation is to rate THEM low. Which doesn’t amount to much since it’s unlikely Uber or Lyft would ever deactivate a passenger’s account. I guess we should just be grateful our passengers act like self-entitled douchebags rather than punching us or holding guns to our heads.

8. Paranoia

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Every time I go out to drive, I say a prayer that nothing bad happens. I can’t shake the nagging sensation that if something goes wrong, I’ll be fucked. Uber and Lyft tells us to use our personal insurance in the event of an accident. But our insurance won’t cover any damages since we’re engaged in commercial activity. So what’s the point of having personal insurance to do rideshare? Not that things would be better with the insurance companies Uber and Lyft use. I’ve read numerous reports from drivers who’ve been in accidents and had to crowd source funds to get their cars fixed. Or just being left in the lurch. We are hardly protected under normal circumstances, but what if we’re at fault? Oh, the horror… And with Uber, there’s no support number. We can only email them afterwards. On top of all that, both Uber and Lyft charge us a deductible. So if we are covered, we still pay out of pocket, even if we aren’t at fault.

9. Monetary Deficiencies

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Because of the price wars, as Uber and Lyft fight it out to determine who will be the preeminent rideshare platform, drivers are getting squeezed more and more. The rates just keep going down. As it is, I’m broke as hell. My credit cards are all maxed out, most of the time my bank account is overdrawn and I have a painful toothache I can’t afford to fix. Not to mention taxes… I don’t want to even think about what I’m going to do when it’s time to pay taxes.

10. Self-loathing

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If you’ve made it this far on my list of rideshare consequences, you might be wondering why I don’t just quit. I know it’s stupid to complain about something you can’t control. And I know it’s my own damn fault. I bought into the promise of ridesharing as an alternative source of income with a good amount of freedom and it turned out to be a lie. I fell for the classic switcheroo. I’m an idiot. So why don’t I just get on with my life? Well, that day is coming. Without a doubt. For now, the hell I know is better than the one I don’t. And I like driving. I like meeting people. I like exploring the streets of San Francisco. But there’s no future in ridesharing for drivers. Hell, the way things are going, there won’t be a future for taxi drivers either.

Why I Uber On: The Reality of a Rideshare Driver

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Ridesharing is a racket.

Let’s be real. There’s nothing “disruptive” about taking an idea that already exists, like taxies, and figuring out how to become a cab company without owning a single car. In their current configurations, Uber and Lyft are entirely dependent on their drivers, who are currently in open revolt and quitting in disgust over the latest price cuts as Uber and Lyft fight it out to see who will win the rideshare wars. Despite constantly recruiting new drivers and offering incentives like wage guarantees and bonuses during the first month, after that initial trial run, the cold, hard reality of driving for hire in your own vehicle becomes painfully apparent.

Just like a traditional taxi company, ridesharing is built on the backs of drivers. But for full time drivers, ridesharing is becoming less and less viable. The money just doesn’t add up anymore. And the associated risks with ridesharing only make things worse.

Drivers all across the country are coming to this realization. They’re pissed beyond belief. They’ve taken to Facebook to voice their anger and organize protests, strikes, class action lawsuits and to form a union. They’ve even joined forces with the Teamsters.

The rideshare wars are getting ugly.

Not all drivers are unhappy though. There are still plenty of folks who tell the complainers to stop whining and get another job if they don’t like the way things are with Lyft and Uber. These drivers, who mostly work part time, like to point out that ridesharing is a great second job that offers them flexibility and a decent source of extra income.

I’m always amazed at this attitude, not because of its insensitivity, which is repulsive in and of itself, but it shows a complete ignorance of what ridesharing really is.

These companies are trying to destroy traditional taxi services and the only way they’re going to do that is with full time drivers who are out there twenty-four hours a day accepting requests and keeping the system online. The CEOs of Lyft and Uber know that if prospective passengers request a ride and there are no cars available, those prospective passengers will move on to another service, i.e., a taxi or the bus, and probably won’t try ridesharing again. Consumers are fickle as hell.

Ridesharing is not sustainable with part time drivers looking for something fun to do on a Saturday night.

However, at the current prices, ridesharing doesn’t really make sense for full time drivers. If you’re really going to survive as a full time rideshare driver, you’re looking at driving your car sixty hours a week. Which is no cakewalk. Not just anybody can do that. After an eight hour shift, I’m usually dead to the world and struggle to get back out there the next day.

But there are drivers who do sixty hours a week. Or more. And that’s what makes ridesharing sustainable: the drivers who bust their ass and run their cars into the ground.

Of course, the media only ever seems to focus on the retirees and students looking to make some extra bucks and get out of the house. Because it looks good. It puts a positive spin on ridesharing. But full time drivers and anybody who’s trying to make a decent wage driving a car know what the real cost of ridesharing is. We face serious risks with insurance gaps, troublesome passengers, potential health problems, damage to our vehicles and the financial hardships of constant repair and maintenance, we are denied tips and, with the rating system, we don’t even have job security.

So why keep driving for Uber?

If I’m making less and less money each month while I continue to rack up miles and wear and tear on my car, which isn’t even paid for yet, why do I continue?

Well, I like driving. And I enjoy dealing with people. Sure, there are a lot of stinkers who get in my car and treat me like a servant. The drunks are particularly annoying. But I’ve had some amazing interactions with folks and, after awhile, it gets addictive. You never know who’s going to get into your car.

Still, that’s not going to pay my bills. I can satisfy this need for human interaction in many different ways.

No, the real reason that I keep driving for Uber is because I feel stuck. I’m broke as shit and I’m not sure yet how to get out of the financial hole I’ve gotten myself into. I have an enormous amount of debt. Yes, I could quit driving and get a job at Trader Joe’s. But I can’t wait two to three weeks for a paycheck. I’ll be homeless by then.

Plus, I have an entrepreneurial spirit. I bought into the promise of ridesharing. It’s my own damn fault I didn’t get while the getting was good.

I started driving for Lyft and Uber in March 2014, after I lost my job working in print media. Since nobody really needs editors and layout designers anymore, it’s been difficult to find gainful employment. Especially in San Francisco, where everything evolves around apps and the development, marketing and selling of apps.

So I’ve been doing whatever I can to make a buck: selling stuff on eBay, looking for freelance work, hawking my self-published zines and using my car to drive for Lyft and Uber.

At first, I made decent money with ridesharing. I could drive thirty hours a week and make enough to survive. But then Lyft lowered their rates. Then Uber lowered their rates. Then they both lowered the rates some more. And then some more. They are literally nickel-and-diming their drivers in their attempt to dominate the ridesharing market. Because at the end of the day, these arrogant assholes have to be the top dog. Like evil scientists overcompensating for being such nerds, their ambitions seem to know no bounds.

It’s a goddamn shame. Passengers weren’t even complaining about the prices. They were happy to have a better service.

Now it seems like Lyft and Uber are not just competing with each other but with the bus as well. It costs $2.25 to ride the Muni. A minimum fare for take a car is five dollars. So why not request an Uber for a few bucks more when you don’t feel like walking a couple blocks?

It’s dehumanizing to pick somebody up and be told, “Oh, I’m not going far.” Like that’s a good thing. Occasionally, a passenger will apologize for requesting a car to go a short distance, but saying sorry doesn’t ameliorate the crushing blow of ending the ride at their destination and seeing that $5.21 on the screen of my cracked iPhone. Of which I only see eighty percent, obviously, before factoring in gas and taxes, at the very least.

This has become the reality of ridesharing: slave wages.

And the problem with slave wages is that you can easily wind up in a vicious cycle of poverty.

Each week it gets more and more difficult to climb out of that hole.

So yeah… I keep driving for Uber because I’m hoping eventually I’ll make enough money to take a breath and figure out how to get myself out of this mess. But that day has yet to come. And as the prices keep going down, it may never come and I’ll just continue sinking deeper into poverty.

I should probably start playing the lottery. I’d certainly have better odds.


An earlier version of this post originally appeared on my blogger site.

For more nitty gritty details on my time as an Uber/Lyft driver, check out my blog Behind the Wheel.

These days, I write about my life as a bonafide cab driver for the San Francisco Examiner.

Follow me on twitter

I also do zines about driving for Uber and Lyft.

For Whom The Uber Tolls

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It’s Saturday night… not even late. A few minutes after nine. I’m at Mission and 7th. Get a request for an address on Market, a block and a half away. I take a right on 7th and pull into the far left lane. As I turn onto Market, a girl in cut-off jeans and a tank top waves me down. She’s practically in the middle of the street. Grabs my door handle before I can even stop. Climbs in the backseat.

I ask if she’s Andrea, the name of the person I’m supposed to pick up. She mumbles something and rolls down the window. The rider destination has already been added in the app so I start the ride.

“We’re going to the Richmond then?” I ask, anticipating a nice long ride with 1.5x surge. Cha-ching. She says nothing. I look over my shoulder. She’s curled up against the door, passed out. I start driving, hoping and praying she isn’t a potential puker. Turn off Market onto Hayes and then right on Franklin.

As I approach O’Farrell, I get a text from the generic Uber number: “I’m on 8th and Market across from Chase.”

I immediately pull over. What the hell? I wake up the girl in my back seat. “Hey! I think you got in the wrong car.”

She comes to, but her eyes are blurry. She’s not all there. It’s obvious she’s wasted. I don’t smell alcohol though.

“You got into the wrong car,” I tell her again.

She’s confused. “Uhhmmm… I can get out…” She has an accent. As her voice trails off, she looks around. She has no idea where she is.

Oh man… I feel my pulse accelerate as the reality hits me. I picked up the wrong passenger! And she’s not even sober enough to share my distress!!

Besides losing a profitable fare, I was hoping to make the $38-an-hour guarantee Uber’s offering this weekend. And the only way to accomplish that is by staying online for the entire hour. With the Treasure Island Music Festival and several other events going on in town, business was supposed to be “off the charts,” according to the numerous emails I’d received from Uber about it all week. With rent on the horizon, I really need the money from a busy weekend. But I can’t just leave this very intoxicated girl on the street in the Western Addition.

“Where do you need to go?” I ask.

She tells me an address on Battery Street. I assume that’s what she probably said when she first got in the car. I have her repeat the address a second time, just to make sure. Ask if she’s okay.

“Yeah.” She curls back up against the door.

I cancel the original ride and tap the fare review link. Select the option “don’t charge — wrong client.”

At least the Financial District isn’t that far away. If I hurry, I can get her home fast, get back online and maybe still score some of the Uber guarantee for the hour.

As I’m about to pull out, my phone rings. The generic Uber number. It’s Andrea, the girl who actually requested the ride. I explain, as apologetically and calmly as I can, that I picked up the wrong passenger. I tell her that I’ve already canceled the ride and will make sure she doesn’t get charged. And that I’ll send a follow up email to Uber. She asks what to do next. I tell her to request another ride. Apologize again. All the while, I resist the urge to tell her what really happened. Maybe she’s willing to help me? I could use some female assistance. What if I have to drag this girl’s unconscious body out of my car by myself?

I don’t even want to think about that scenario!

With growing trepidation, I begin my via dolorosa to Battery Street. Fighting traffic and shitting bricks. I can’t help but wonder, What if something happens along the way? What if I get in an accident? How do I explain to the authorities why I have some random chick passed out in my backseat? Is my conscience really that guilty? Or have I just been reading way too many news articles lately about rapes and assaults and all kinds of horrible situations in Uber cars? I mean, how can I not be paranoid, now that it’s happening to me? After all, who am I but some guy in a gypsy cab?

I try to take deep breaths. My fear has become sentient. It’s talking to me. Trying to convince me that I do, in fact, really need to freak the fuck out. Yes, old friend, I know… This is some serious shit. Best to get it over with as fast as possible.

As I’m rushing through Nob Hill, another request comes in. Damn it! I forgot to go offline. I let the request time out. Make sure I’m no longer in driver mode. I don’t need to screw up my acceptance rate too.

When I finally reach the address, I heave a sigh of relief. There’s even a place to pull over in front of the high rise with a glass lobby and storefronts. Finally, the universe is throwing me a bone. I take another deep breath and wake the girl up.

“Hey! We’re here!”

I’m surprised how easily she comes to. But she’s still really out of it. I ask if she needs help. She says no. Reaches around the seat and floorboard, seemingly for her purse or phone. It doesn’t look like she has either. I notice there are twigs in her hair. I ask if she’s okay. She says that she is fine. There’s a tinge of annoyance in her voice, like she’s sick of me asking. Opens the car door and careens into the street, in the opposite direction of the apartment building.

I yell after her, “You’re going the wrong way!”

Fortunately, there’s no traffic. She spins around and heads towards the right building.

“Are you sure you’re okay?” I call out.

She comes back towards me and reaches for my hand.

“Thank you so much.”

“You’re going to be okay, right?”

“Yeah.”

But I’m not convinced. She walks to the building and struggles to get through the door. A guy eventually opens it for her. She moves aimlessly through the lobby and then gets into an elevator. I can only hope this is where she lives and that she makes it into her apartment. I hesitate before taking off. Tell myself, At least she’s safer here than in the Civic Center.

I pull into the first parking spot I can find and contact Uber the only way I can: a support ticket through their clunky website. After clicking through a bunch of drop-down menus that encourage me to check the FAQ before contacting them, I explain in my message what happened, how I picked up the wrong passenger and had to take the girl home. I’m also worried how this mix-up will affect my rating. Since I have to rate Andrea before I can go back online, I’m sure she still has the option to rate me, at least until the fare has been reversed. I’ve worked hard to maintain my 4.9 rating. I’d hate to get dinged for what was essentially an emergency situation.

Why were there were twigs in the girl’s hair? I checked the back seat after she got out and discovered an enormous amount of crushed leaves on the floorboard. Way more than usual anyway. The girl could have been drugged at a bar on Polk Street and fell into some bushes as she wandered through the Tenderloin looking for a way home. With the influx of frat bros in San Francisco, GHB is floating around everywhere now. A few months back, the Wife and her friend were drugged at a hipster bar just a few blocks from our apartment in Temescal. The wife managed to stumble home, but her friend woke up the next morning in the emergency room. This shit is real.

More than anything, I wish there was a way to find out if she had actually requested an Uber and mistook me for her driver. Or was she so fucked up that she just saw the U in my window and expected me to take her home? The use of rideshare cars in San Francisco has become second nature for most people. Maybe, in her incapacitated state, she just followed instinct.

Uber, of course, would have some of these answers. They have the ability to see, in real time, all the Uber activity on the road. This isn’t the first time I’ve picked up the wrong passenger. It happened once while driving for Lyft. But that was several months ago and I was able to talk to somebody on the phone who told me he could see that the guy I was supposed to pick up had gotten into another car. Of course, that’s not an option with Uber. They have no telephone support.

The fact is, we are hardly protected if we get into an accident under normal circumstances. We are told to use our personal insurance, which won’t cover damages while engaged in commercial activity. And without a number to call, we can only email Uber afterwards and hope their insurance company decides to cover it. They also charge us a deductible. Had there been an accident while I was driving this girl home, I could have tried to use my own insurance and say she was a friend, or that I was just helping her out. But it would be difficult to explain why she was in my back seat unconscious. And I’d have to hope she would play along, if she remembered anything the next day.

It’s alarming to think how alone we are on the streets. This time, a disaster was averted. But what about all the other times? I’m not the first driver to face similar circumstances. This exact scenario happened recently in Boston and the driver raped the woman after forcing her to withdraw money from an ATM.

Every week there are new reports of Uber drivers assaulting and sexually harassing passengers. It seems Uber doesn’t worry about the negative publicity, as long as Uber is in the news cycle. Despite a storied history of erratic drivers, ridesharing continues to become commonplace. For each person who decides to avoid Uber because of a potential violent driver, there are others who see the counterpoint that one could just as easily be attacked by a cab driver. Still, it’s kind of ridiculous that when they have a chance to extoll the positive aspects of ridesharing, Uber is just as nonresponsive.

At the very least, they could have emailed me back. Told me something. They email me daily with deals for car loans and wake me up first thing every morning with texts about signing up my friends who drive for Lyft and Sidecar. And yet, I can’t even get a canned reply?

As it is, for all my effort, I’m just left with a potential low rating and an overwhelming sense of how vulnerable we are out there.

Every single one of us.

Should We Really Kill Lyft?

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A few weeks ago, when I posted the cockeyed, ad hominem attack piece How to Fix Ridesharing: Kill Lyft, I knew it was going to be an incendiary post. Lyft loyalists responded with their usual derision over anything they perceive as anti-Lyft. Commenters were quick to label me a disgruntled ex-driver and an idiot, calling my logic primitive, retarded and stupid. Others pointed out that I understood nothing about how to run a business and that I was missing “a key part of the equation.”

Now, I’m the first to admit I’m no businessman. I’m certainly not the sharpest crayon in the box. And I’ve never claimed to be an authority on the subject of ridesharing other than being a current driver with a 4.9 rating who pathologically reads every article on the subject that crosses my Facebook dashboard and Twitter feed. I also pay close attention to the posts and comments on all the Facebook driver groups that I haven’t been kicked out of yet. I know how easily offended the Lyft faithful are. So I wasn’t surprised by the vitriol my post received.

But in their ardent support of the Lyft brand, my detractors failed to grasp that I was actually championing Lyft’s main tenets. I prefer driving for Lyft. I think they are a much better company than Uber. Which is a common refrain among drivers. Ride.Share.News recently did a survey and found that the majority of drivers prefer Lyft. Which makes sense. Unlike Uber, the Lyft app has many features designed with the driver in mind. The app automatically notifies the passenger when you’re getting close to their pinned location, as well as when you’ve arrived. It even starts the ride within a few minutes of waiting, which addresses one of the biggest frustrations of dealing with passengers: the wait.

Another frequent gripe about driving is being ignored and treated like a servant. Lyft’s “friend with a car” slogan is not only in the true spirit of ridesharing, and what most of us signed up for, it also makes for an enjoyable ride. But the greatest aspect of being a Lyft driver, of course, is the ability for passengers to leave a tip. As a regular Uber driver, I know that without this option in the app, 99.9% of passengers do not leave a tip. They signed up for a service so they wouldn’t have to worry about having cash on hand, so it’s understandable. Albeit unfortunate.

Of course, not knowing what you’ve made until the next day, the overall demanding attitude of Lyft passengers (no, I’m not your fucking DJ and no, I don’t have any candy for you), that stupid pink mustache and the forced homogeny make driving for Lyft less appealing to me, but for others that’s the main draw.

So… do I really think Lyft should be killed off?

Yes. I think Lyft and Uber should both die. I think these two companies have ruined the entire concept, and the potential, of ridesharing with their rampant greed. I hate them both, but I hate Lyft more. Why? Because, as I pointed out in the original post, by taking on Uber, they’re making things worse for everybody. There’s really no way they are ever going to beat Uber at their own game. Not with a pink mustache. Not by creating a “community” of drivers. And not with a quirky, fun vibe.

Lyft wants to compete with Uber because they want to be worth billions of dollars like Uber. You can’t really blame them. We all love money. But how can Lyft expect to corner the national rideshare market and make billions of dollars without becoming a generic service like Uber?

Based on my observations over the past seven months as a fulltime driver for Lyft and Uber, the vast majority of passengers aren’t that interested in an unconventional experience. Just a safe one. They want to request a ride from their phones, have the car show up and not deal with cash. Sure, there are plenty of people who buy into the Lyft experience, but instead of cultivating those users, in their ignominious attempt to get a larger share of the rideshare market, Lyft is not the Lyft of old. They are diluting the one thing that distinguishes them from Uber.

This isn’t my crackpot theory. A friend of mine who began using Lyft three months after the app was first released in San Francisco told me recently how disappointed she’s become with Lyft. She’s uncomfortable sitting up front next to creepy dudes. One driver even harassed her a few weeks ago. She says she no longer feels safe using Lyft and has moved on to UberX, where she can at least sit in the back. I told her she could easily sit in back with Lyft but she doesn’t see the point of using Lyft if she isn’t participating in the culture of Lyft.

Sound familiar?

Other bloggers and plenty of drivers have said the same thing.

And I’m not the only one who thinks that Lyft will lose the rideshare wars. We all know, once the dust settles in the rideshare wars, Uber will dominate the market. And no, I don’t think that’s a good thing at all. But it’s inevitable. If Lyft wants to be like Uber, then Lyft should die and let Uber do Uber. They don’t need Lyft’s help.

Killing Lyft off now would be an act of mercy. Let’s put them out of their misery so we can focus on protesting Uber, creating a TNC union, figuring out the insurance question, getting regulated and trying to increase fares. There are many people doing all these things right now. And current lawsuits against Uber may potentially change the game and take them to task for mislabeling drivers as independent contractors. There is legal precedence that by determining our rates and how we maintain our vehicles as well as limiting our ability to accept tips, they are actually our employers. Uber is fighting this classification tooth and nail because they won’t be able to shirk responsibilities for the assaults, sexual harassment and death caused by drivers. They also know the day is coming when they will be forced to assume the role of a transportation company. This can’t happen soon enough.

There is only one way to ensure the ability for anybody to make money in a car: regulation.

Of course regulation means the death of ridesharing. Because it will no longer be about individuals using their personal cars as vehicles-for-hire to make a few extra bucks on the side. If drivers are required to have permits for themselves and their cars, how many current rideshare drivers would go through that process to continue driving? Very little, I imagine.

Ridesharing is barely in its infancy. And yet it’s already doomed. Why? Because only two companies dominate the field. If Uber and Lyft continue to be the primary players and keep fighting each other for the national market, ridesharing will not advance. The only way to make ridesharing work is to create smaller companies based in individual cites. The technology is there, somebody just needs to build the apps. I think smaller companies could easily gain wide-acceptance in cities by advertising themselves as a local rideshare. Create a cool logo that’s unique to that city, pass out referral cards for free rides at all the bars and clubs, slap a magnet sign onto the side doors, place an emblem in the window and get noticed. It’s not hard to get attention these days. Look at a company like Black Crown Car Service in Seattle. Yeah, I know they’re a black car service, but they’ve proven that starting a car company at a local level can be accomplished. Just don’t expect to become valued at a billion dollars. Or take on Uber.

And yeah, I know SideCar is still a formidable player in the rideshare game. It seems like they’re poised to step into Lyft’s shoes once Uber finally crushes them, or take over entirely if Uber and Lyft do each other in. Their recent deal with SFO shows they are being strategic rather than blatantly fighting regulation and trying to destroy traditional taxi service.

At the end of the day, it doesn’t matter who wins the rideshare wars. If either one becomes victorious, we’ll be right back where we started. In their efforts to destroy “Big Taxi,” Uber or Lyft will eventually become the very thing they aimed to disrupt: taxis. But with a twist: less regulation. So why not open up the market and start more rideshare companies to keep the disruption going?

Lyft and Uber have turned ridesharing into a racket. We use our own cars and assume all the risks and responsibilities to make these companies rich, all the while making less and less each month. And when we fuck up, or when our cars give out, we are cast aside. Neither Lyft nor Uber have any loyalty to us drivers. We are part of a social experiment that will fail. And when it does, the bigwigs at these companies will just walk away with golden payouts and form other companies. Or invest in somebody else’s start-up.

And the drivers? Some will get their TCP permits and go pro. The rest will move onto another side gig. Maybe they’ll have positive memories of their rideshare experiences. But I’m sure plenty will look back with regret.

The ones I really feel sorry for are the Lyft faithful. It’s going to really hurt when they have nothing left from their rideshare experience except a beat-to-shit car, a faded pink mustache and the harsh realization that a corporation they worshiped had just used them up and spit them out.

(photo courtesy of Gabriel Zamora)

FUCK RIDESHARE! A Collection of Pissed Off Facebook Posts from Uber & Lyft Drivers

This very small collection of Facebook comments left by angry Uber and Lyft drivers dates from Fall 2014, when Uber and Lyft lowers prices to the point that many drivers who had been on the platform for over a year or longer felt they could no longer continue to afford to drive for these e-hailing companies.

There have been many price cuts since this one, and many before, but this was the first major reaction to them.

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How to Fix Ridesharing: Kill Lyft

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A Modest Proposal

Last night, I had dinner with a friend and her sister, whom I’d never met before. The topic of Uber came up when I mentioned I drive for Lyft and Uber. My friend’s sister said she really likes taking Uber. She’s a performance artist and often needs to get around the city at night. Before Uber, she was regularly stranded by cabs, which would invariably pick up a street hail on the way to her location, leaving her in the lurch and forced to seek other options. With Uber, she’s never had this problem. She just requests a ride and the car shows up.

Awesome. The only problem is, well… Uber. And the way they’re treating drivers. As I mentioned to her the struggles drivers face when dealing with the lowered fares, the lack of tips and the general unpleasantness of Uber as a company, I began to feel like a dick. There I was, shitting on something that fulfilled a need in her life both personally and professionally. Without Uber, she, like a lot of people in the city, would once again be at a disadvantage. It seems the only thing everybody can agree on when it comes to this new trend in transportation is that cabs suck.

This got me thinking… If I owned a business that made a product people loved — one they loved so much they would be disappointed not to have anymore — why would I lower the price? I’m not business-minded in the least, but it just stands to reason that if somebody really wants your product, you could charge whatever price you wanted for it. So why is Uber continuously lowering fares?

Then it hit me. Fucking Lyft. Lyft is the problem. After all, they are the ones who crafted this insidious brand of transportation, dubbed by the state of California as TNC, or as it’s commonly referred to: “ridesharing,” “ride-hailing,” or “e-hailing.” At some point, maybe everybody will agree on a term before it dissipates in a cloud of litigation. But this idea of regular folks driving other regular folks in their own regular cars for money appealed to Travis Kalanick, Uber’s founder and CEO, so much that he ran with it and created UberX, a pimped out version of ridehsaring without the fuzzy mustaches, the fist bumps or the false sense of community. What Lyft created, Uber perfected and refined. And then charged a rate that was significantly less.

Instead of remaining true to their vision of community and friendship, or focusing on providing a premium experience at a reasonable price that benefited both the consumer and the driver, Lyft took the bait. They had to have heard the rumors that Kalanick isn’t somebody to be trifled with. And yet, Lyft, the quirky kid with bad acne, thick glasses and a pepertual cowlick, walked across the playground and challenged the biggest bully in school by lowering their rates too.

It’s not much a shock that Lyft ended up getting pummeled in the rideshare wars. It’s almost embarrassing how badly Lyft is still losing this David and Goliath showdown. But you can’t feel too badly for them. They asked for it. Unfortunately, the drivers on both platforms are suffering because of Lyft’s feeble attempt to seize more of the rideshare market.

The price wars have been going on for a while. It’s hard to imagine a time when the minimum fare for an UberX ride was $10. But back in 2013, that what the going rate for a ride. Nowadays, in San Francisco, it’s $5. In LA, it’s $4. That’s highway robbery at its very essence. Not to mention how drivers face serious risks with insurance gaps, troublesome passengers, potential health problems, damage to our vehicles and the financial hardships of constant repair and maintenance. On top of all that, with the rating system, we don’t even have job security. Any passenger on a power trip could easily have us deactivated.

I started driving for Lyft in March of 2014. I made decent money. A few months later, to combat Uber’s growing domination of the rideshare market with UberX, Lyft lowered their fares and stopped taking a commission. The price cut was supposed to be a test, like their Happy Hour promotion, where rides where cheaper when demand was lower. Except, around the time they planned to return to the original rates, Uber lowered their rates, forcing Lyft to make their temporary price cut permanent and start collecting commission again, pissing off all but their most loyal drivers.

The Rideshare Wars of 2014

In their calculated, underhanded assault on Lyft, Uber shows no restraint. They even announced UberPool, a carpooling feature that wasn’t active, the day before Lyft announced their own carpooling service, LyftLine, which was ready to launch, effectively stealing their thunder.

Even without public support, Uber is racking up victories. A month ago, when Uber’s Operation Slog was exposed, everybody felt bad for Lyft. But then Lyft lowered prices again and drivers started burning their mustaches.

Before this happened, Uber had started poaching Lyft drivers. I was one. I joined Uber during their $500 sign-up bonus. $500 to take one ride? Where do I sign?! The gimmick was that newly recruited drivers would see how much better Uber was compared to Lyft and switch sides. It worked. As a regular Lyft driver, I was blown away by how much more business I got from driving for Uber. (Lyft tried to get Uber drivers to switch sides, or double down, by making a counteroffer of $500 plus a taco, but just came off looking silly, as usual.)

These are the kinds of tactics that show who is really in charge when it comes to ridesharing: Uber. They may have stolen the idea of ridesharing from Lyft, but at this point, they can easily sell the idea back to Lyft and make a healthy profit. That’s how stupid all this has become. It’s like a Monty Python skit gone awry.

Now don’t get me wrong, I think Uber, with Kalanick at the helm, is an evil, unscrupulous company along the lines of Wal-Mart or Halliburton. Fuck Uber! Seriously, Kalanick comes across as an antisocial, libertarian scumbag who’d stab his own mother in the back to get ahead. He probably has a cum-stained paperback of The Fountainhead under his pillow that he strokes gently as he falls asleep at night. But he’s not stupid. He knows how to run a business. Even if it is at the expense of workers.

Lyft, on the other hand, has yet to display any business acumen. Their entire platform lends itself to mockery.

Look at their signature branding: the pink mustache. While it’s proven to be an effective symbol to get attention, it’s so ugly and goofy and alienating and … shit, the list goes on and on. Most people don’t like the stupid thing and very few drivers have them on their cars anymore. Lyft, realizing this, developed what they call a “cuddlestache,” a smaller version that goes on the dash instead of the grill. But from a distance, it just looks like a pink turd. Another Lyft fail! [UPDATE: Lyft is ditching the ‘stache.]

Where Lyft supposedly excels is through creating a sense of community. I prefer the social aspect of driving for Lyft. It makes for better stories. Driving is more fun when you are free to chat with the passengers. The time goes by so much faster. And Lyft encourages tipping, which is awesome. Uber tells their users the tip is included in the fare. (It’s not.) But the whole “Cult of Lyft” mindset is a niche market at best. In order to fall for it, you have to drink the Kool-Aid. Lyft fanatics are a brutal lot of mustache-waving zealots who will try to stifle any dissent in order to protect the brand. Still, there’s no way they can corner the entire rideshare market based on jingoism alone. In fact, I’m willing to venture that the community aspect hurts Lyft more that it helps. Some people just want to get from point A to point B without making a friend along the way.

Nevertheless, there are folks to whom Lyft’s transportation model is appealing and Lyft needs to cultivate those users. Not the market as a whole. They will never be able to compete with Uber, financially or logistically. Lyft is fighting with a ruthless bully. Their only move at this point is to beg for mercy. Even their cries of “that’s not fair” have fallen on deaf ears. If this were a schoolyard fight, we’d all be standing there with out arms folded going, “Dude, you asked for it.”

Yeah, I know, Uber started the price wars, but that doesn’t even matter anymore. Even if Lyft were out of the picture, it’s not likely the prices go back to what they were at the beginning of the year. It doesn’t even matter that, except for surge pricing, passengers weren’t complaining about the prices before the price war started. What’s done is done. At this point, Uber could charge as much as cabs and still be profitable and control the market.

The Writing on the Wall

Oh sure, there are plenty of problems with ridesharing. Killing Lyft might not fix them all, but the only way to end the price wars is for Lyft to be better than Uber. Or die.

I’m not the only rideshare blogger who’s come to the conclusion that Lyft isn’t going to win. They are perpetuating the price wars in a futile attempt to compete with Uber and yet they’ve lost each battle.

Somebody needs to put a stop to the price wars. Despite what their computers tell them, raising prices would benefit the company and improve the rideshare experience for passengers.

Of course, if Uber and Lyft did raise the prices, the users who take advantage of the five-dollar rides would drop off. And while those short rides are fine for a computer to just add to the ultimate tally, earning those five-dollar rides as a driver is no easy task. The five-dollar rides need to end anyway. The minimum fare for an on-demand ride should be ten dollars. If you can’t afford ten bucks to get from one neighborhood to another, you really shouldn’t be using an on-demand car service. Take the fucking bus like normal people. Why waste an Uber driver’s time by having them spend several minutes driving to you just to take you a few blocks? That’s plain lazy and a waste of everybody’s time. What makes you so special?

It’s time for passengers who want quality transportation options provided by drivers paid a fair wage to expect more than a race to the bottom.

As a driver, the end of Lyft cannot come soon enough. There are very few drivers who are even loyal to Lyft anymore. Lyft is the losing team. All roads lead to Uber. Whether we like it or not, they are going to win the rideshare wars. Anybody who can’t see that is obviously drinking too much Lyft Kool-Aid.

FOLLOW UP: Should We Really Kill Lyft?