Category Archives: Disrupting the Disruptors

Getting Called Out by an Uber/Lyft Shill

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When your email address is posted online each week in a major newspaper, you’re bound to get some crappy messages from readers and/or trolls. Over the past five years that I’ve been writing about the Uber/Lyft/Taxi thing, all sorts of rude crackpots have tried to take me to task for my commentary. 

Case in point:

Last week I got an email from “mfereno24@gmail.com,” who took issue with my latest column in the SF Examiner, in which I listed a few recent assault cases that involved attackers impersonating Uber and Lyft drivers. 

To make a point that taxi drivers have also been accused of sexual assaults, mfereno24 sent me several emails, each with a link for a rape case that involved a cab driver. One was from 1999, another from 2013. One was in 2015. The most recent case took place in 2017.

I rarely give a shit what opinionated twits like this have to say, but my column was about the fear of raising a daughter in a world with less regulations, and how, as a father, that future terrifies me. So it seemed really inappropriate for this blowhard to send me a bunch of links about rapes and then tell me to “Enjoy” reading them.

A loathsome enough act to warrant a heavy-handed response. So, in the words of mfereno24@gmail.com, Enjoy:

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The Future of Lyft is So Bright You Gotta Wear a Blindfold

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When you live with a rambunctious two-year old in a cramped one-bedroom apartment, ignoring background noise is the only way to not go insane or end up with “Baby Shark” stuck in your head all day.

So as my daughter plays in the living room while watching a Curious George DVD, I do my best to block out the voiceovers and read the news about Lyft’s recent IPO. That is, until I hear the Man in the Yellow Hat shout, “Taxi!” Soon enough, I’m following the exploits of the inquisitive monkey gone wild.

Apparently, the Man and George were heading to an important business meeting when George got off the bus to grab a free map. As the Man chased after him, he accidentally left his portfolio behind.

This leads to a series of misadventures that includes the Man taking a taxi to catch the bus and find George, who’s now riding in a bike messenger’s saddle bags.

“You’re taking a cab to catch a bus?” the cab driver asks, his deadpan delivery emitting a cantankerous disdain. “And you want me to find you a monkey on a bicycle? Buddy, I’m just a cabbie.”

This archetype of the surly cab driver reminds me of the genesis for a character in another beloved children’s show, Sesame Street’s Oscar the Grouch, whose voice was based on a grumpy cab driver the actor encountered on his way to the audition.

It seems taxis are everywhere when you’re a kid. In books, puzzles, cartoons and toys. Anything to do with transportation or life in the city usually includes a brightly colored, easily identifiable taxicab.

Or as my daughter refers to them, “Dada’s car.”

Just like fire engines, police cars, buses, delivery trucks and streetcars, taxisare a part of the urban landscape.

When the titular character in Little Blue Truck Leads the Way heads to the big city, she has this bit of advice for the speeding taxi, “You may be fast, and I might be slow, but one at a time, is the way to go.”

Even though she’s ridden in taxis her whole life and been raised in an urban environment, my daughter still points out commercial and transit vehicles on the road. Just like the kids from small towns in Union Square and the Wharf, who stare in wonder as I drive past them, or chirp with excitement when they get to ride in the backseat with their parents.

And yet, if companies like Lyft and Uber, along with investors and supporters, have their way, taxicabs in the city will soon be a thing of the past. In their dystopian vision of the future, any vehicle on the road should be a form of conveyance.

Where’s the fun in that? And how does one represent that image for the preschool set?

Read the rest here.


[image from the children’s book “The Taxi that Hurried”]

The App Is Watching You

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Wheels in the Head: Ridesharing as Monitored Performance

Ridesharing services offer on-demand rides much like taxicabs, but distinguish themselves from cabs by emphasizing the friendly, social aspect of the in-car interaction. Crucial to the ability of these companies to distinguish themselves from cabs has been the insertion of smartphones as “social interfaces” between drivers and passengers, restructuring social interaction through an allegorithm the productive co-deployment of a socially relevant allegorical script and a software-mediated algorithm). Much of the affective labor of ridesharing drivers consists in maintaining this affective framing and internalizing the logic by which their performances are monitored. In this article the writings of three ridesharing drivers will be drawn on to illustrate the ways drivers develop and evaluate their own performances as ridesharing drivers.

This scholarly article in Surveillance and Society (available as a free PDF) by Donald Nathan Anderson explores the “social interface” as part of driving for Uber and Lyft, and how the companies utilize algorithms to remotely monitor – and ultimately control – the behaviors of drivers and passengers.

The author references the first two issues of Behind the Wheel, as well as early I Drive SF blog posts, to elucidate the Uber/Lyft experience from a driver’s perspective.

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Listen: Crashing the Tech Industry on the Two Paychecks Podcast

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A few months ago I was a guest on the Two Paychecks Podcast, an anarchist podcast out of the Pacific Northwest.

We talk about my gonzo adventures documenting the Uber/Lyft experience before going pro as a bonafide taxi driver. From recording the vapid attitudes of the new urbanites to going full-on Jerry Springer on a panel at a tech conference, this rambling exchange covers a lot of ground.

Check it out on SoundCloud or listen below:

The Two Paychecks Podcast is also available on iTunes.