When done properly, no two cab rides should ever be alike …
Last month, during the Fancy Foods Show, I was posted up outside 888 Brannan, where an after party associated with the convention was winding down.
Despite the apparent lack of need for taxis — according to Hackers, they’re all Phonies inside — I’d just dropped at Lennon Studios a few blocks away and, well, not much else is going on.
A few minutes later, a woman approaches my cab and taps on my window.
“Do you take credit cards?” she asks.
“Of course!” I respond enthusiastically.
“Great! My Lyft app is acting up. It won’t let me request a ride.”
“Oh, that’s too bad,” I say, feigning concern.
On the drive to the St. Francis, she gives me the lowdown on the specialty food convention. Then asks if I drive for Lyft as well.
Now, regular readers of this column may remember my stock response to this frequent inquiry is to claim not to own a car. Or to point out that the risks associated with operating a vehicle for hire with inadequate insurance and limited safeguards are too foolhardy, even for a lummox like me. Only on the rarest occasions will I mention my background as an Uber/Lyft driver, and that, from my own experience, using your personal car as a taxicab is less sustainable than driving a real one.
This time, though, instead of my usual attempt to suppress the subject outright, all this talk of artisanal cuisine and the farm-to-table movement offers such an ideal opportunity for a slew of metaphors that I can’t resist …
“Well, it’s like comparing small-batch ice cream, chocolate, cheese or whisky to mass-produced food and booze that all tastes the same,” I say. “Uber and Lyft offer a homogenous stale experience. That’s the point, isn’t it? No matter where you go, instead of figuring out the local modus operandi, you just open the app and it’s like you never left home. They’re the McDonald’s of transportation. Taxi driving is the opposite of that. As my friend Colin puts it, we’re — I cough for effect — ‘artisan transportation engineers.’”
Read the rest here.
[photo by Christian Lewis]