Tag Archives: desoto

A Fare in the Backseat is Worth Two on the Street

national-cab-taxi-lot-san-francisco

National Cab yard closed for Christmas

This week’s column for the S.F. Examiner is about the frustrations of app-based transportation and an exploration of the many reasons why a cab might pass up a fare…

When passengers tell me they were never able to order a cab, I usually ask which company they’d call. Almost always it was Yellow. Or Luxor. Or DeSoto. The three cab companies with the largest fleets. But what about the smaller companies? National’s motto is “We answer the phone!”

Read the rest here.