Category Archives: app-based transportation

That Time I Was a Lyft Driver for Halloween

Ah, the memories… Even if I try to forget, Facebook always reminds me of the stupid shit I did in the past… And wrote columns about…

The increasingly blurry lines of driving for hire

By Kelly Dessaint 

published on Nov 6, 2015

I was a Lyft driver for Halloween.

The idea came to me at last week’s barbeque. For some reason, driving around San Francisco, picking up fares with Lyft’s iconic trade dress on my cab, seemed like an absolutely hilarious prank. Even if I just caused confusion, at the very least it would be a noteworthy social experiment.

So that Saturday, once it got dark, I fastened the fluffy pink Carstache Lyft sent me when I first signed up to the grill of National 182 and attached the Glowstache I’d received as a top-rated driver to the dash.

I created a Pandora station around The Cramps, Misfits and Ramones.

To augment my trickery, I planned to tell my passengers I didn’t know where I was going and that it was 200 percent Prime Time all night.

I figured everyone would laugh and throw piles of money at me for having such a clever costume.

On 16th Street, a girl dressed as a spider flagged me down.

“Can you take me to Geary and Fillmore, please?”

“Sorry, I’m a Lyft driver,” I said merrily. “I don’t know where that is.”

“It’s easy,” she responded in all seriousness. “I’ll direct you.”

“…”

From Japantown, I crawled down Polk Street behind a beat-up white limo. A few cab drivers looked at me like I was committing the greatest sin by “rocking the ’stache,” as they say in Lyft parlance.

Trevor, the Street Ninja, impersonating Travis Bickle, cruised past me at one point cracking up.

“I’m a Lyft driver!” I yelled out the window. “Where am I? What street is this? Are we in SoMa?”

I stuck to the more congested parts of The City, where I knew my caricature would get the most exposure. Some Lyft drivers scowled at me. Others blew their horns or flashed their high beams.

The majority of my passengers, though, didn’t seem to notice or care. They just told me where they were going, and off I drove with my mouth shut.

So much for being a friend with a cab.

After dropping off a group of revelers at Bar None, I was heading deeper into the congestion of Union Street with The Stooges’ “I Wanna Be Your Dog” at full blast when a guy darted out of the crowd.

“You!” He pointed at my cab, laughed and jumped in the backseat.

Barreling down Gough, we talked about irony and thrash metal. When I dropped him off on Valencia, he almost took off without paying.

“Hey, I’m only pretending to be a Lyft,” I reminded him.

On my way to the Haight from the Mission with a fare, Other Larry pulled up next to me on Guerrero in Veterans 233.

“Nice fucking mustache!” he shouted.

“Look at me!” I jeered. “I’m a Lyft driver and I don’t know what the fuck I’m doing!”

“Does it ever get old?” the guy in the backseat asked.

“What?”

“Making fun of Lyft.”

“No.”

On a ride through the back roads of the Western Addition, I tried to explain to another guy the tension between the Smartphone Hailed Internet Transportation Services and cab drivers and why the Lyft mustaches on my taxi were so hilarious.

“You mean you can’t do Lyft in a cab?” he asked. “I always assumed you guys were all the same.”

The same?

Sure, the lines are blurry these days: Flywheel is an app and a taxi company; most Uber drivers are Lyft drivers and vice versa; decommissioned Yellow cabs are used as Uber-Lyft cars; Towncar drivers slap fake TCP numbers on their bumpers to access commercial lanes; out-of-town cabs come into The City all the time and pick up street hails; and now Uber-Lyft drivers are putting toplights on their Priuses.

According to a recent study from Northeastern University, the streets of San Francisco are congested with more than 10,000 vehicles for hire on average. During a holiday like Halloween, that number is considerably higher. But only taxicabs are required to follow rules and regulations. Everyone else is free to play make-believe all they want.

It doesn’t even matter if the portrayal is convincing. The general population just wants the cheapest and most convenient ride available. Who provides the actual service, whether they’re knockoffs or the real McCoy, is completely irrelevant.

Especially on Halloween.

____________________

Originally appeared in the S.F. Examiner.

The Uber/Lyft Trend

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My column for the SF Examiner published on March 21, 2019 is about trendoids and their transportation choices…

You can learn a lot about the current state of transportation in the ad hoc cabstand outside Public Works at 3 a.m.

While waiting in line for 30 minutes or longer for a fare, you have a unique perspective on how the new San Franciscans get around these days.

And it’s not pretty.

As dozens of Uber/Lyft vehicles scrimmage on either side of Mission, some charging headlong into the smoking section on Erie, packs of club goers stand around the makeshift concession stand at the end of the dead end alley waiting for their rides.

For each cab taken, there are approximately 15-20 Uber and Lyft pick-ups. The process is slow going. Obviously, most of these young urbanites are willing to brave the precipitation and frigid night air in their skimpy club attire than get into one of the available taxis.

Meanwhile, every 15 minutes, a 14 bus roars by, blaring its horn out of frustration at the vehicular morass.

Even though you can easily get from Public Works to Monarch or Club 6 on the 14, or take the 9 to Halcyon, the Great Northern or 150 San Bruno, no self-respecting hip city dweller would be caught dead on Muni.

Or a taxi, for that matter.

Most recent transplants prefer to ride in some random dude’s Camry than take public transportation. Regardless of the price. Because getting around today isn’t about saving a buck. Or even convenience.

It’s about trends.

And taxis, like buses, are relics of the past.

Read the rest here.


 

Uber/Lyft Drivers Behaving Badly: Blocking Traffic

VIDEO: In this first video, we have an Uber/Lyft driver doubleparked on Van Ness Ave (Hwy 101) waiting for his passenger to arrive. Nothing new there, but this driver is next to a massive open parking space, in which two Priuses could fit. Why doesn’t he pull to the curb instead of inconveniencing other drivers? Because what they’re doing is obviously more important than what anyone else needs to do.

In this second video, the passenger has finally arrived and gets into the backseat, but the driver continues to block traffic, obviously screwing around with the GPS. Since they’ve already been blocking a lane of traffic on one of the most congested streets in the city for several minutes, why stop now? As anyone who drives in San Francisco knows, that’s the Uber/Lyft way. You’re just not a true Uber/Lyft driver unless you’re inconveniencing as many people as possible while doing your “job.”

While the Prius in this third video looks identical to the previous one, it’s actually a second Uber/Lyft driver following in their equally inept footsteps. Except this one has pulled slightly into the open parking space. Not enough to actually allow vehicles access that lane of traffic – again, on Van Ness, a major artery in the city – but you know… I guess it’s the thought that counts.

All this happened within a few minutes, after I’d grabbed a coffee at the Philz on Van Ness, between Turk and Eddy.

Pretty Fly (for a Taxi Hailing App)

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My biggest gripe with Flywheel (the app, not the taxi company, formerly called DeSoto, who tried to promote the Flywheel app by changing their name and color scheme) is that, instead of focusing on getting users through marketing, the company put all their energy in TaxiOS, a backend system to replace the current hardwired taximeter.

The obvious reason for doing this was to sell out. Which they did. To a company called Cabconnect. When I met the CEO of Cabconnect a few months ago, the first thing I asked was how he planned to handle marketing.

He had several ideas about incorporating paratransit into the app, as well as unique ways to hails a cab from hospitals and bars, but he didn’t have many ideas about WHY people would want to use the app to get a taxi.

Shortly thereafter, these ads popped up on Flywheel’s Twitter account:

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Beyond emphasizing that taxi drivers are properly vetted and trained, and that taxi rates don’t go up depending upon demand, these ads don’t really explain what makes taxis a better option.

Most users don’t care about the issue of training, insurance and background checks. And many users are more than willing to pay surge pricing.

So… what makes taxis special?

Figuring out the answer to that question compelled me to write the column “Disrupt the Disruptors,” but as the taxi industry continues to crumble, even the greatest marketing campaign ever conceived on Madison Ave hardly seems to stand a chance against the PR damage that’s been done…

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