Category Archives: app-based transportation

Uber/Lyft Drivers Behaving Badly: Blocking Traffic

VIDEO: In this first video, we have an Uber/Lyft driver doubleparked on Van Ness Ave (Hwy 101) waiting for his passenger to arrive. Nothing new there, but this driver is next to a massive open parking space, in which two Priuses could fit. Why doesn’t he pull to the curb instead of inconveniencing other drivers? Because what they’re doing is obviously more important than what anyone else needs to do.

In this second video, the passenger has finally arrived and gets into the backseat, but the driver continues to block traffic, obviously screwing around with the GPS. Since they’ve already been blocking a lane of traffic on one of the most congested streets in the city for several minutes, why stop now? As anyone who drives in San Francisco knows, that’s the Uber/Lyft way. You’re just not a true Uber/Lyft driver unless you’re inconveniencing as many people as possible while doing your “job.”

While the Prius in this third video looks identical to the previous one, it’s actually a second Uber/Lyft driver following in their equally inept footsteps. Except this one has pulled slightly into the open parking space. Not enough to actually allow vehicles access that lane of traffic – again, on Van Ness, a major artery in the city – but you know… I guess it’s the thought that counts.

All this happened within a few minutes, after I’d grabbed a coffee at the Philz on Van Ness, between Turk and Eddy.

Pretty Fly (for a Taxi Hailing App)

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My biggest gripe with Flywheel (the app, not the taxi company, formerly called DeSoto, who tried to promote the Flywheel app by changing their name and color scheme) is that, instead of focusing on getting users through marketing, the company put all their energy in TaxiOS, a backend system to replace the current hardwired taximeter.

The obvious reason for doing this was to sell out. Which they did. To a company called Cabconnect. When I met the CEO of Cabconnect a few months ago, the first thing I asked was how he planned to handle marketing.

He had several ideas about incorporating paratransit into the app, as well as unique ways to hails a cab from hospitals and bars, but he didn’t have many ideas about WHY people would want to use the app to get a taxi.

Shortly thereafter, these ads popped up on Flywheel’s Twitter account:

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Beyond emphasizing that taxi drivers are properly vetted and trained, and that taxi rates don’t go up depending upon demand, these ads don’t really explain what makes taxis a better option.

Most users don’t care about the issue of training, insurance and background checks. And many users are more than willing to pay surge pricing.

So… what makes taxis special?

Figuring out the answer to that question compelled me to write the column “Disrupt the Disruptors,” but as the taxi industry continues to crumble, even the greatest marketing campaign ever conceived on Madison Ave hardly seems to stand a chance against the PR damage that’s been done…

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