The Scourge of the Surge

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You can always tell when Uber and Lyft are surging: the cars bearing their trade dress begin racing through the streets and driving even more erratically than usual.

It’s all part of the process. As demand spikes and dynamic pricing kicks in, Uber/Lyft drivers are desperate to take advantage of the higher rates, as well as complete more rides to earn power bonuses and incentives.

Driving for Uber and Lyft is like playing a video game. The more rides you give, the more money you make. Obviously. But during peak times, rides are worth even more. Get enough of them and you can double your earnings.

During rush hour, though, you can only move so fast. So when last call rolls around, the empty streets provide a perfect opportunity for drivers to chase the surge. And that’s when things get out of control.


Read the rest here.

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