Pulled up to Caltrain the other day and there’s a new bike rack blasting a corporate logo. It seems the Bay Area Bike Share program has been expanded with money from Ford Motor Company, thus the rebrand to Ford GoBike.
Unlike what happened to the taxi industry when Uber rolled out, the city is actually doing its job [ex1 . ex2 . ex3] and trying to protect existing industries from being disrupted by certain features in the new bike share program, namely a day pass that would appeal to tourists over the various bike services that cater to tourists.
Good news for Blazing Saddles, et al.
For now anyway.