The Story of Magnificent Meg and the Taxi Dispatcher

national-veterans-cab-san-francisco-dispatch

The dispatch office at National/Veterans Cab Co.

From this week’s I Drive S.F. column in the S.F. Examiner:

“You’re with National,” she states the obvious, slurring her words. “I used to call you guys all the time to order a cab, and the dispatcher always said, ‘Hey, Magnificent Meg! Where you going tonight?’ You guys made me feel so special. And always made sure I got a cab. Sometimes it would take a while, when it was busy, but you’d call me back and let me know when the driver was going to show up.”

“Why’d you stop calling?” I inquire, anticipating the answer.

“Well … I started using Uber … Just at first, you know, to check it out. Then, later, it was easier to use the app than make a call. And it’s cheaper. But I hate Uber now. The drivers don’t know where they’re going and they’re creepy. It’s just, like, a habit.”

She pauses for a few seconds.

“Still, I miss the old days when I’d call National and I was ‘Magnificent Meg,’” she said. “That’s why, when I saw you parked there, I wanted to tell you how much it meant to me.”

Read the rest here.

Photo via

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